U.S. retailers such as Wal-Mart and Target experiment with new formats, such as smaller stores and new offerings, as more consumers move into cities, online shopping options expand

Los Angeles , November 4, 2011 () – As a growing number of consumers move into urban areas and online shopping options expand, U.S. retailers, like Wal-Mart Stores Inc. and Target Corp. are experimenting with new formats, according to Reuters, Convenience Store News reported Oct. 31.

Wal-Mart Stores Inc. is continuing the installation of Wal-Mart Express stores both in cities and rural areas. Wal-Mart recently gave up on its small-format Marketside stores.

With CityTarget stores, Target Corp. is trimming down to between 60,000 and 100,000-square-eet from its traditional 135,000- square-foot locations. CityTarget will launch next summer in Chicago. Target will also be adding fresh food sections to its current stores, the publication stated.

Similarly, Dollar Dollar General Corp. is adding frozen and refrigerated foods at its reduced-size Dollar General Market stores.

For its part, Grand Rapids, Michigan-based Meijer Inc. has opened its debut Meijer Marketplace store, which measures half the size of a regular store.

The primary source of this article is Convenience Store News, Deerfield, Illinois, on Oct. 31, 2011.

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