Innovia Films creates interactive bottle label active packaging, integrates electronic functionality into its BOPP label substrates; bottle lights up when held

CUMBRIA, United Kingdom , November 3, 2011 (press release) – Innovia Films Ltd, a leading global manufacturer of speciality films, and PragmatIC Printing Ltd, the pioneer in imprinted logic circuits, has announced the successful integration of printed electronic functionality onto Innovia Films’ Biaxially Oriented Polypropylene (BOPP) label substrates.

The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact with the consumer.

Innovia Films exhibited the prototype electronic labels on their stand at the Packaging Innovations show held at the Business Design Centre in London recently.

Scott White, Chief Executive Officer of PragmatIC Printing commented: “Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment.”

Steve Langstaff, OPP Product Manager at Innovia Films enthused: “This is a highly significant step for BOPP. Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on BOPP films. This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets.”

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