H.B. Fuller launches mobile web application featuring company's latest packaging adhesive innovations in North America
ST. PAUL, Minnesota
November 3, 2011
– H.B. Fuller Company (NYSE:FUL - News), a leading global adhesives provider, has launched a mobile web app featuring the company's latest packaging adhesive innovations in North America. Packaging professionals can now catch H.B. Fuller's wave of innovation directly from their mobile devices at hbfuller.com/web-app (QR Code® datacode provided), and access product information and downloads, mileage performance calculations and a packaging overview video.
The web app highlights H.B. Fuller's newest adhesive solutions, including Advantra Encore™ case and carton adhesive, Liquamelt® adhesive and equipment system, and Flextra Fast™ flexible packaging laminating adhesives. Also included in the mobile web app is information on turning corrugated shipping containers into retail ready display trays through Adalis™ Corporation, a subsidiary of H.B. Fuller.
H.B. Fuller's mobile web app was warmly received by customers during demonstrations at PACK EXPO in late September. "We're committed to sharing our adhesive knowledge with customers at their locations around the world, collaborating with them in our R&D laboratories, and now reaching out to them on their mobile devices," explained Dennis Glock, H.B. Fuller global manager digital marketing communications. "The web app is a resource packaging professionals can access whenever they want more information about our specific packaging applications wherever they are working."
About H.B. Fuller Company:
For nearly 125 years, H.B. Fuller has been a leading global adhesives provider focusing on perfecting adhesives, sealants, and other specialty chemical products to improve products and lives. Recognized for unmatched technical support and innovation, H.B. Fuller brings knowledge and strength to help its customers find precisely the right formulation for the right performance. With fiscal 2010 net revenue of $1.36 billion, H.B. Fuller serves customers in packaging, hygiene, paper converting, general assembly, woodworking, construction, and consumer businesses. For more information, visit us @ www.hbfuller.com, read our blog, follow GlueTalk on Twitter or like us on Facebook.