Wipro plans to relaunch newly acquired soap brand Aramusk as India's men's personal wash market sees exciting growth
Lorena Madrigal
LOS ANGELES
,
November 2, 2011
(Industry Intelligence)
–
Wipro’s FMCG arm Consumer Care & Lighting is planning to re-launch the Aramusk soap brand, which is acquired from Mumbai’s VVF, Ltd. in June for 20 crore rupees (US$4.3 million) , The Business Standard reported Nov. 3, 2011.
Vineet Agrawal, the president of Wipro’s Consumer Care segment said his team, after studying the market, has determined the brand has a latent equity that can be tapped.
Hindustan Unilever currently leads India’s soap market with a 45%-46% share, followed by Godrej Consumers with 10.1% and Reckitt Benckiser with almost 9%. Wipro, currently in the fourth spot with 8.2%, hopes to regain its third position from Reckitt, according to the article.
In the country, the male grooming market, which includes personal wash, deodarants, after-shave lotions and perfumes, is valued at 1,000 crore rupees
Aramusk is one of India’s oldest deodorant soaps for men, and accounts for 9% to 10% of Wipro’s revenues.
The company’s existing soap brand Yardley reported a double in sales for Q1 for the 2011-2012 year.
The primary source of this article is The Business Standard, New Delhi, India, on Nov. 3, 2011.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.