Amazon launches 2011 Holiday Toy List, allowing customers to search season's most popular toys by price, customer review, filter by age, gender, price, brand

SEATTLE , November 2, 2011 () –, Inc. today announced its 2011 Holiday Toy List (, where customers can find this season's most popular toys, video games, sporting goods, electronics, movies and more. The Holiday Toy List features easy-to-use search tools, allowing customers to quickly narrow and expand search results, sort by "bestselling," "price" or "average customer review" and then simultaneously filter by age, category, gender, price range, discount and brand. Additionally, this year's Holiday Toy List includes customized gift guides to help customers find the perfect toys for the kids on their list.

"Holiday toy shopping has never been easier," says John Alteio, director of Toys & Games for "We're excited to offer parents, friends and family a destination where they can easily find the coolest new toys at the best prices. Customers can use the Price Check by Amazon App for iPhone when shopping this season, to make sure they're getting the best possible prices."

In addition, most of the items on the Holiday Toy List are eligible for FREE Super Saver Shipping* or FREE Two-Day Shipping with Amazon Prime**. The Holiday Toy List features leading brands like LEGO, Razor, Fisher-Price, Mattel, LeapFrog, Nerf and many more. Items from the Holiday Toy List that are expected to be among customer favorites include:

LEGO Mindstorms NXT 2.0 $269.99
LeapPad Explorer Learning Tablet $99
Let's Rock Elmo $57.14
Hot Wheels Wall Tracks Starter Set $27.99
Monster High Dead Tired Lagoona Blue Doll and Hydration Station Playset $34.99
Beyblade Metal Masters Triple Battle Set $28.88
Spy Net: Stealth Video Glasses $39.99
FIJIT Friends $39.97
Cloud b Twilight Turtle Constellation Night Light $22.41
Skip Hop Owl Hug and Hide Activity Toy $17.99
Nerf Vortex Nitron $40.99
Raskullz Go-Rilla Helmet $21.95
Razor Graffiti Chalk Scooter $48.93
Shaun White Supply Co. Street Complete Skateboard $59.99
Singing Machine Karaoke Machine $50.88
Just Dance 3 $33.96
Madden NFL 12 $50.99
Diary of a Wimpy Kid: Cabin Fever (Available November 15) $6.96
Heroes of Olympus: The Son of Neptune [Book 2] $10.75
Harry Potter and the Deathly Hallows, Part 1 [DVD] $5.99
Harry Potter and the Deathly Hallows, Part 2 [DVD] (Available November 11) $14.99
Cars 2 [Blu-ray 3D/Blu-ray/DVD/Digital Copy Combo] $26.99
Star Wars: The Complete Saga (Episodes I-VI) [Blu-ray] $86.99
Kodak EasyShare Sport $66.28
Nikon COOLPIX Waterproof Digital Camera $317.95

Please note that prices and availability are subject to change. Prices and availability were accurate at the time this release was sent; however, they may differ from those currently on or the Holiday Toy List at

For more gift ideas, Amazon customers should check out the Gift Ideas page ( to see the most popular items ordered as gifts. The page is updated daily to reflect the most current gift giving trends in popular gift categories like toys, cameras, kitchen gadgets, music, jewelry and many more.

*FREE Super Saver Shipping is available on eligible orders $25 or more.

**Amazon Prime is an annual membership program that gives customers fast shipping on millions of items for only $79 a year. Members receive Free Two-Day Shipping on millions of items sold by and upgrades to one-day shipping are only $3.99 per item. To become a member of Amazon Prime, or to learn more about the membership program, customers can visit The free trial offer is not available to all customers.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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