Presence of non-specialist perfume brands increasingly growing in popularity in U.K., but designer brand names still remain on top, says

CANVEY ISLAND, England , October 31, 2011 (press release) – September was a big month for new releases in fragrances - but not from the names you might expect.

Consumer reviews site, where real people can review products and share their experiences online, has noted that this autumn has seen buzz created from two very different ends of the perfume industry.

The first month of autumn saw new releases from Jo Malone and Marks & Spencer amongst others, as well as growing buzz around Yves Rocher - three very different houses and backgrounds - each with positive feedback from online consumers.

Autumn 2011 has been a big season for perfume newcomers and famous names. Celebrity perfumes continue to generate a huge portion of perfume discussion - and consumption - with stars such as Britney Spears, Kylie Minogue and Rihanna all generating buzz.

Yet more intriguingly, the perfume industry is also welcoming brands which are relative newcomers to perfume. Marks & Spencer, best known as a supermarket and clothes store, launched Adored in early September. notes that the presence of non-specialist perfume brands is growing in size and stature - but not necessarily at the expense of designer names in the fragrance world.

The spotlight still remains - perhaps precariously - on the big perfume houses. French perfume and cosmetic house Yves Rocher, which has been around since the 1920s, joins glittering names like Chanel at the opposite end of the scents trend scale.

Chanel's Chance and Coco Mademoiselle - two modern scents which are nevertheless from traditional houses - are leading the fight for the old guard, with Gucci Pour Homme and Elizabeth Arden also generating sustained interest from the consumers.

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