Uniboard launches White White 777 melamine at WMS Expo in Toronto, claims titanium-enriched pigmentation results in brilliant white finish that will rejuvenate market for boards faced with white melamine

Wendy Lisney

LAVAL, Quebec , October 27, 2011 (press release) – The NEW standard in really White, White melamine.

Uniboard®, the North American leader in engineered wood products, proudly introduces the one that was missing: a melamine so unique they dare call it White White 777. ''It is undisputedly the most brilliant and brightest white melamine on the market'', says Susan Doherty, Product Manager, Uniboard®. "It is not blue white, yellow white or grey white.... It is truly White White!"

"To remain the leader, quick reaction to global trends and customer needs is a must", states Don Raymond, VP Marketing, Uniboard®, "White White 777 has previewed extremely well across all market segments, will rejuvenate the white melamine market and re-confirm Uniboard®'s position in the marketplace."

Introducing White White 777 is like introducing a whole new collection of colours! Because of its purity, White White 777 injects warmth, depth and vibrancy into any and all Uniboard® colours it is combined with. The formulation of this titanium enriched pigmentation creates a remarkable, opaque white paper that allows for an Integra™ DST exact match HPL as well as edge banding, 3D laminate and more...

White White 777 can be seen at the WMS Expo, October 27 - 29, 2011, Uniboard® booth #1221

About Uniboard

Uniboard Canada Inc., a subsidiary of Pfleiderer AG, isa leading North American manufacturer of engineered wood products, with installed capacity of over 1.1 billion square feet of raw particleboard, high density and medium density fiberboard, of which over 50% is converted into value added melamine and laminated flooring products. Its products are sold to retailers, distributors and finished goods manufacturers, which cater to the kitchen cabinet industry, the furniture industry, the renovation and construction industries, as well as to the floor covering industry. Uniboard is the largest supplier of thermofused melamine panels in North America. More information at: www.uniboard.com

About Pfleiderer:

The Pfleiderer AG (ISIN DE 0006764749) is one of the world's leading producers of engineered wood. The company employs approximately 5,100 people and operates 17 locations in North America, Western and Eastern Europe producing engineered wood, surface finished products and laminate flooring. Pfleiderer is a preferred partner of the furniture industry, specialist and home improvement stores, and interior design suppliers. In fiscal year 2010, the Group generated consolidated revenues of approximately EUR1.5 billion. More information at: www.pfleiderer.com

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