Nature's American Co. introduces new granola product Nature's Hand featuring premium packaging with resealable top, bright colors depicting flavors for shelf prominence

CHICAGO , October 26, 2011 (press release) – For the first time in the Company's 40-year history, Nature's American Co. is bringing something new to the table. The new product, which features an improved texture and more clustered blend, is made with roasted oats and wheat, tasty nuts and seeds and delicately sweetened with caramelized brown sugar and honey.

While many granolas are loaded with preservatives, sugar, sodium or trans fats, Nature's Hand granola was created for health-conscious consumers who still love the taste of authentic granola, and uses only the world's finest ingredients. Nature's Hand uses only premium all-natural ingredients like soy oil, which is full of fiber, protein and antioxidants. The brand is low in sugar and contains no artificial colors or flavors, preservatives, cholesterol, trans fats or sodium.

"The granola category grew +5.5 percent in 2010* as busy consumers search for convenient, healthy food choices," says Kevin Hannan, president of Nature's American Co. "Nature's Hand offers women and their families a healthy, convenient and affordable breakfast and snack option to suit their lifestyles."

The new premium packaging is bright and colorful and features a new resealable top that literally gives consumers a preview window to the 100% natural goodness inside. The bold colors used to identify each of the six unique granola blends -- French Vanilla Almond, Cranberry Delight, Wild Blueberry, Raisin Hazelnut, Cinnamon Apple & Maple Pecan -- means the brand will assume a place of prominence on the shelf for an affordable suggested retail price of $4.99.

Nature's Hand provides a delicious and nutritious breakfast, especially served with yogurt; is convenient for on-the-go snacking; and serves as an ideal baking ingredient in your favorite recipes, including cookies, pie crusts and more.

Special Offer

Nature's Hand is now offering consumers a 25% discount on all cases purchased online through December 1, 2011. Please visit us at www.natureshand.com and use coupon code NH1.

Outward Bound

Nature's Hand is proud to be the official granola of Outward Bound U.S.A., www.outwardbound.org . In addition, Nature's Hand gladly donates more than 10,000 lbs of granola annually to local food banks and shelters.


About Nature's Hand

Nature's Hand Granola is the flagship brand at retail for Nature's American Co., which has been manufacturing great-tasting granola cereals and snacks since 1971. Nature's Hand currently offers six unique granola blends that are available at supermarkets, specialty grocery stores, and online stores across the country -- including Whole Foods, Cub Foods, Jewel and Econofoods. For more information, visit us at www.natureshand.com or on facebook and twitter (@naturalgranola).

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