Argentina-based provider of marketing for packaging market Bosisio forms partnership with Kodak, will provide new services, applications for its brand owners, printers in South America

ROCHESTER, New York , October 25, 2011 (press release) – Eastman Kodak Company and Bosisio, a leading Argentina-based provider of production and marketing services for the packaging market, today announced a joint initiative that will enable Bosisio to provide new and unique services and applications for brand owners and printers.

The joint initiative enables Kodak to increase sales of products, services and packaging applications to multinational and global companies doing business in Latin America.

Javier Bosisio, co-owner of Bosisio, said that the initial focus will be on customers in South America. Bosisio is part of the Janoschka Group, a global organization specializing in packaging prepress services and operating in 12 countries with 1,400 employees.

"The initiative makes extensive use of Kodak's comprehensive packaging prepress and services portfolio that works across the value chain to preserve brand equity and security, enhance shelf appeal, and drive efficiency from design through print production," said Gustavo Oviedo, Kodak's Chief Customer Officer. "Importantly, this initiative will raise the industry standard regarding how brand owners can manage and protect their packaging and brand assets."

"Bosisio has significant relationships with regional and international brand owners that will benefit from the expanded set of products, services, and applications" said Javier Bosisio. "Our relationship with Kodak began in 2010, with the installation of Kodak's 100th FLEXCEL NX System. Earlier this year, we've expanded our flexographic operations by installing the KODAK FLEXCEL NX Wide System. Now, we can significantly expand services to brand owners and printers for communications, brand management, brand protection, anti-diversion and counterfeit protection, proofing, print management, and printing using all major printing processes and applications for packaging."

The agreement enables Kodak and Bosisio to jointly develop and implement new solutions, including technologies, services and customer support, for the packaging market.

"It represents a significant transition for Kodak from just a packaging industry supplier to also being a services provider enabling complete solutions for brand owners whose focus is increasing customer satisfaction, providing attractive and successful products, and growing their businesses," said Roberto Colangelo, General Manager of Services for Business, and Vice President of Kodak's Business Solutions and Services Group.

For example, Bosisio can now offer Kodak's Security Solutions portfolio in combination with FLEXCEL NX or rotogravure printing solutions, plus the KODAK TRACELESS AD Solution for anti-diversion protection on the final packaging line, thus offering range of brand management products and services for shelf impact, along with overt and covert security for brand and consumer protection.

"A fundamental point brand owners and retailers in packaging around the world have shared with me is the need to be innovative, differentiated, and protective of their brand equity, enabling them to grow sales and customer loyalty for the future," Oviedo said. "Kodak sees this initiative as a major step in changing how the packaging industry achieves this for brand owners.

"Our relationship is not limited to existing technologies, but will give Bosisio access for packaging applications in the next generations of flexo, offset, high-speed digital, security, communication software, and services to enable Bosisio to provide those essentials necessary for their brand owner and print packaging customers to grow their businesses."


About Bosisio

Bosisio is a full service provider of prepress and printing forms for the Packaging Industry.

We are a company with more than 30 years of experience on the Packaging Industry. Our growth has been supported by the continuous investment we've done in technological modern equipment, highly skilled employees, and being part of a world wide network Janoschka. This growth is reinforced by flexibility, quality and know-how that are up to the global demands of our customers. http://www.bosisio.com.ar/

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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