Naterra's Baby Magic announces four new products to its baby care line that include a No-Rinse Wash, Kids Magic Bubble Bath, Eczema Balm, Medicated Patty Cake cream to powder

DALLAS , October 25, 2011 (press release) – Baby Magic, the family-owned brand focused solely on baby care, is proud to announce four new product additions to their baby care line. The new Baby Magic products include a No-Rinse Wash, Kids Magic Bubble Bath, Eczema Balm and Medicated Patty Cake. The new additions offer innovative and caring solutions for babies and toddlers from the company dedicated to bringing joy to parents and their little ones.

"At Baby Magic our number one focus is providing innovative solutions for parents so they can spend more quality time with their children," said executive vice president Peter Song. "Our fans will love the four new additions to our family of products that do just that."

The four new products expand the Baby Magic line of treatment and bath items to include:

* No-Rinse Wash- This wash, perfect for cleansing on-the-go, is specially formulated for baby's sensitive skin and the self-foaming application allows for cleaning baby's hair or skin without using water. Now you can keep your baby clean even when you are away from home.
* Kids Magic Bubble Bath- Tear-free, hypoallergenic and available in either Calming Lavender or Bubble Gum Pop.
* Healing Balm - for Eczema- Enriched with vitamins, aloe, oatmeal and Shea Butter to help with minor skin irritation and itching due to eczema which currently affects one in four children. The balm features an easy stick application to target problem areas on the hands, face and body.
* Medicated Patty Cake- The patented Baby Magic Patty Cake cream-to-powder baby powder now comes in a medicated formula for children with extra sensitive skin. Unlike the original, this Patty Cake is a unique, non-greasy cream-to-powder formula for diaper rash treatment. This effective treatment leaves the baby's skin smooth and dry, while still being safe for everyday use.

Drawing on decades of experience, Baby Magic products are safe, gentle, and have the unmistakable baby scent - how a baby should smell. All products are hypoallergenic, Paraben-free, Gluten free and produced in the United States, giving moms and dads the peace of mind to focus on the magical moments that happen every day.

Baby Magic's new products range in price from $3.99 to $6.99 and are available nationally at Toys "R" Us, Babies "R" Us and other retailers that can be found at www.BabyMagic.com.

About Baby Magic

Baby Magic is a part of Naterra International, Inc. Since 1923, Naterra International Inc. has been making exceptional quality beauty and skin care products that emphasize the true beauty of life. Naterra International, Inc. is a leading United States manufacturer and marketer of beauty, baby care and personal care products. Naterra works alongside its sister manufacturing company to produce several nationally recognized retail brands.

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