Amazon's Soap.com launches grocery category featuring more than 10,000 nonperishable food items; shipping is free for orders over US$39

JERSEY CITY, New Jersey , October 24, 2011 () – Soap.com, dedicated to making life easier as the one-stop-shop for everyday essentials, today announced the launch of its Grocery category, which will carry more than 10,000 non-perishable food items. Items in Soap.com's Grocery category include coffee and tea, snacks, cereal, pasta, baking ingredients and canned items, and as usual, all orders arrive in 1-2 days, with free shipping for orders over $39.

Soap.com's food selection is similar to that of a non-perishable selection of a large supermarket, but with the added convenience of home delivery and large selection of both mass and specialty brands. Brands on the site include Cheerios, Kettle Chips, Senseo, and Celestial Seasonings Tea, as well as hard-to-find items from The Gluten-Free Pantry, Eden Foods Organic and Energ-G Foods. As with all orders from Soap.com, boxes are packed using a proprietary software system that insures all items arrive intact, in an optimally packaged box.

"Our philosophy is to make our customers' lives easier," said Quidsi CEO Marc Lore. "We already carry a vast selection of health, beauty, and household essentials. Our customers have been asking about grocery since we launched in 2010. It was a seamless transition to offer a large selection of beverages, snacks and meal prep items for the whole family on Soap.com. Our goal is to continue to expand our product selection, and ultimately, help eliminate errands so our shoppers can spend more time doing the things they enjoy."

Soap.com launched to the public in July 2010 and has since doubled its product selection. Shoppers continue to enjoy the ease and convenience of online ordering for everyday essentials delivered to their doorstep in 1-2 days nationwide.

About Soap.com Soap.com is an online specialty store for health, beauty, personal care and household essentials, offering more than 40,000 products -- everything from paper towels and laundry detergent to toothpaste, vitamins, makeup, and grocery items -- all with great prices and free one- to two-day shipping. Soap.com is a member of the Quidsi family, which is also the parent company of Diapers.com, BeautyBar.com, Wag.com and YoYo.com. Soap.com provides consumers with the focus, attention and service of a specialty store, with the shared infrastructure of a national retailer. Soap.com is making life easier for people by delivering essential products without the time and hassle of shopping at a physical store. For more information, please visit http://www.soap.com

About Quidsi, Inc. Quidsi is one of the world's fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty), Wag.com (pet care) and YoYo.com (toys). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

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