Indian demand in India for coffee beans more than doubles over last 10 years as overall domestic coffee consumption rises to 108,000 tonnes in 2010, up 80% over the last decade, research shows
October 20, 2011
– Research shows that the demand in India for coffee beans has more than doubled in the last 10 years as overall domestic coffee consumption rose to 108,000 tonnes in 2010, up 80% over the last decade, FastCasual.com reported Oct. 19.
It seems that American coffee chains are taking note of the research gathered by Zacks Equity Research. Starbucks, for example, is nearing a deal with Indian coffee company Tata. Also, Dunkin’ Donuts is preparing the first of what will be 500 locations planned for the nation.
Sandeep Malhotra, a project manager with Technomic, pointed to India’s younger audience as the reason for the nation’s coffee boom. Malhotra pointed out that close to 50% of the country’s population is under age 30, and that population has taken strongly to the coffee shop culture.
The primary source of this article is FastCasual.com, Louisville, Kentucky, on Oct. 19, 2011.