Sanoma applies for listing of 2008 stock options on NASDAQ OMX Helsinki to commence Nov. 1

Kendall Sinclair

HELSINKI , October 19, 2011 (press release) – In accordance with decision by The Board of Directors, Sanoma Corporation has applied for listing of 2008 stock options on NASDAQ OMX Helsinki to commence on 1 November 2011.

A total of 1,700,000 stock options 2008 were issued. There are currently 224 key employees holding a total of 1,121,950 stock options 2008. A fully-owned subsidiary of Sanoma Corporation currently holds 578,050 stock options 2008 which will not be used for share subscription.

Each 2008 stock option entitles its holder to subscribe for one share of Sanoma Corporation. The current share subscription price is EUR 9.45. The dividends payable annually shall be deducted from the share subscription price. The share subscription period will commence on 1 November 2011 and end on 30 November 2014.

As a result of the exercise of the outstanding 2008 stock options, the number of the Sanoma Corporation shares may increase by a maximum of 1,121,950 new shares, which accounts for 0.7% of the amount and voting rights of the outstanding shares after the conversion.

Evli Bank Plc acts as a subscription place for share subscriptions with Sanoma Corporation 2008 stock options.

The terms and conditions of Sanoma Stock Option Scheme 2008 and additional information on subscribing share with stock options are available on the company's website Sanoma.com. Stock Option Scheme 2008 was announced on 19 December 2008.

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