White Smile Global launches breakthrough teeth whitening product, a micro-encapsulated, light-activated teeth-whitening gel to be used with LED or UV teeth whitening lamps; dental products industry expected to top US$8B in 2012

NEW YORK , October 19, 2011 (press release) – White Smile Global (OTC.BB: WSML.OB - News) announced yesterday that they have launched their breakthrough teeth whitening product, their Micro-encapsulated, Light Activated Teeth-Whitening gel specifically designed for use with LED (Light Emitting Diode) or UV teeth whitening lamps. The product is self-contained, and can be applied to the teeth by either dental professionals or consumers.

With dental products expected to top $8 billion in 2012, and consumers increasing desire for a brighter smile, White Smile, like larger industry leaders like Colgate (NYSE: CL - News), Proctor and Gamble (NYSE: PG - News) and Johnson and Johnson (NYSE: JNJ - News), is positioning itself in a rapidly growing industry with a large portfolio of Intellectual Property and Patent-Pending product formulations that will transcend the oral care industry.

For more information on White Smile, please visit www.whitesmileglobal.com

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