Berlin Packaging to become primary stocking supplier for Ecologic Brands' eco.bottle, a hybrid molded fiber-plastic bottle using 70% less plastic than traditional plastic bottles, is 100% recyclable, compostable

Kendall Sinclair

CHICAGO , October 18, 2011 (press release) – Berlin Packaging, a leading full-service supplier of rigid packaging, today announced it will be a primary stocking supplier for the eco.bottle™, America's first molded fiber bottle. A product of Ecologic Brands, Inc., the eco.bottle™ is a hybrid fiber-plastic product that uses up to 70% less plastic than traditional plastic bottles, with a molded fiber shell that is 100% recyclable and compostable.

The groundbreaking, patented container is well suited for a wide range of consumer products ranging from pourable goods to beverages, personal care products, and even paints and stains.

Just as innovative as the eco.bottle™ materials are its post-use recycling instructions. Simply split open the side of the fiber shell and the outer package separates. The fiber halves, made from old corrugated cardboard and newspapers, can be recycled up to seven more times; the #4 inner pouch and closure system can be recycled along with plastic grocery bags in retailer drop-off bins.

"Berlin Packaging prides itself in bringing new innovations to market, and the eco.bottle™ certainly is the latest package that is creating excitement with our client base," said Glenn Scott, Vice President of Product Development and Strategic Sourcing for Berlin Packaging. "Consumers have proven again and again that they not only embrace environmentally-friendly packaging, but also reward those marketers who offer them. We believe the eco.bottle™ will hold strong appeal to all classes of consumers and will be useful in both product launch and rebranding opportunities."

The eco.bottle™ line is available in a 50-ounce size with a detergent-style dosing cap or twist cap, a 32-ounce size with a detergent-style dosing cap or twist cap, and a 64-ounce size with a 38mm spout suited for orange juice and dairy products. The bottles will be available starting January 2012. Other uses for the eco.bottle™ include:

Laundry Care,
Household Surface Cleaning,
Automotive Appearance Products,
Juices and Non-Carbonated Beverages,
Lawn and Garden Products, and
Other Pourable Dry and Liquid Products


"Ecologic Brands is proud to be partnering with Berlin Packaging to help bring the eco.bottle™ to America's leading consumer packaged goods companies," said Cris Genovese, Chief Marketing Officer for Ecologic Brands, Inc. "The eco.bottle™ is disruptive technology that can re-position brands and bring significant sales lifts. The minute people see the eco.bottle™ on the shelf, it makes an immediate and profound connection. It creates value and brand equity at the same time that it helps the earth."

eco.bottle™ containers can be supplied fully assembled, requiring minimal filling line modification. They can also be supplied unassembled to the filler, allowing nine times more bottles to be shipped per truck than empty blow molded bottles and providing significant inbound freight savings. Assembled and filled eco.bottle™ containers pass rigorous International Safe Transit Association (ISTA) performance testing.

Production cost for the eco.bottle™ currently carries a premium. Marketers who adopt the package can anticipate a future cost comparable to traditional packaging materials over the next 12-18 months as automation and production capacity build. Furthermore, retailers carrying eco.bottle™ products can create a closed loop system by funneling corrugated cardboard shipping materials from their loading docks back to the bottle manufacturer.

Berlin Packaging's award-winning Studio One Eleven design group is ready to help companies create designs for specific applications. For more information from the nearest Berlin Packaging office, or to receive an eco.bottle™ sample, call 1-800-2-BERLIN or go to www.BerlinPackaging.com/ecobottle.

About Berlin Packaging

Berlin Packaging is North America's premier Hybrid Packaging Supplier of plastic, glass, and metal containers and closures. With over 33,000 available SKUs, over 100 packaging consultants, and more than 80 sales and warehouse locations across North America, the company has the right products, expertise, and geographic proximity to help customers increase their net income through packaging products and services. Berlin Packaging supplies billions of containers and closures annually as well as warehousing and logistics services for customers of all sizes in all industries. It is the only company in its sector to be ISO 9001 certified, to have Customs-Trade Partnership Against Terrorism (C-TPAT) certification, and to achieve 99% on-time delivery of its shipments every month for seven years. Related services and specialty product divisions include Studio One Eleven custom packaging and graphic design, Berlin Global sourcing solutions, E3 profit-oriented consulting, Berlin Financial financing for equipment and capital improvements, Dangerous Goods transport, Freund Container & Supply convenience, and Qorpak laboratory supplies. The company can be reached at 1-800-2-BERLIN, BerlinPackaging.com, and on LinkedIn and Twitter.


About Ecologic Brands

Ecologic Brands designs and manufactures innovative and sustainable packaging solutions. With America's first molded fiber bottle made from recycled cardboard and newspaper, Ecologic Brands connects people and brands through smarter packaging choices. See the future of packaging at www.ecologicbrands.com.

eco.logic™ and the eco.bottle™ line are trademarks of Ecologic Brands, Inc., and are manufactured by Ecologic using proprietary molded fiber and pouch technology.

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