Wal-Mart's Asda chain takes lead in U.K. private-label market share, ahead of Sainsbury; Asda's 'Chosen By You' private-label line is fastest-growing in U.K.

Los Angeles , October 16, 2011 () – Wal-Mart Stores Inc.’s Asda chain has taken the lead in the U.K.’s private-label market, ahead of J Sainsbury Plc, Bloomberg reported Oct. 14.

Asda’s “Chosen By You” private label is the fastest-growing in the U.K. The mid-tier priced line was refashioned last year following consumer testing. Asda has said it remains committed to its competitive pricing strategy.

The primary source of this article is Bloomberg, New York, New York, on Oct. 14, 2011.

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