Britain's Audit Bureau of Circulations may investigate Wall Street Journal's European figures amid widespread media coverage of newspaper's circulation

BERKHAMSTED, England , October 13, 2011 (press release) – There has been widespread coverage about some aspects of the Wall Street Journal Europe's circulation in the press.

When the scheme under question, between the WSJE and ELP was originally set up in 2009, it was reviewed by ABC and deemed to be compliant with the rules in force in that sector, International Publications, for 'Multiple Copy Subscription Sales'. The audit carried out on the July-December 2010 circulation also found the scheme to be in order. More recently we have re-examined the scheme based on some new evidence available. There now appears to be additional new information which may give grounds for further investigation.

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ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.

The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.

ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.

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