Convenience store chain Murphy USA partnering to supply gas station islands with vending machines, says it will give consumers ability to buy beverages right next to the pump

Nevin Barich

EL DORADO, Arkansas , October 11, 2011 (Marketwire) – Murphy Oil USA is pleased to announce that they are partnering with Vendgogh, LLC to pilot gas island vending at selected Murphy USA stores in AR, GA and NC. Working together, the companies will install Vendgogh's integrated gas island vending solutions that will enable Murphy USA fuel customers to purchase fuel and cold drinks with a single swipe of their credit cards right at the pump. Murphy realizes that many of their customers buy only gasoline and pay at the pump with their credit cards for extra convenience. This new service will allow those same fuel customers to buy a cold drink from a vending machine located next to the pump while they are fueling their vehicles.

"Murphy USA has always been dedicated to taking care of our customers," said Don Miller, Murphy's Manager of Business Alliances. "Through this gas island initiative, we are striving to enhance the overall shopper experience for our valued fuel customers. We are simply helping them get more for their money with less effort when they visit Murphy USA."

Research shows that a growing number of fuel customers are paying at the pump and buy nothing more than gasoline when they stop at a typical convenience store. Murphy USA is focused on catering to their fuel customers with enhanced service at the pump.

"We are excited about working with Murphy USA to bring this exciting new service to their fuel customers," said Larry McAnallen, Vice President Business Development at Vendgogh. "Murphy USA is extremely focused on delivering value and convenience to their customers, and we think this new initiative will raise the bar to a new level."

The installations are planned for October, 2011.

About Murphy USA

Murphy USA (www.murphyusa.com) operates over 1,100 retail outlets in 23 states. Murphy USA is dedicated to bringing their communities the highest quality fuels at the best possible prices. Their high volume, low cost operations have become synonymous with "Low Prices" and "Friendly Service."

About Vendgogh, LLC

Vendgogh, LLC, (www.vendgogh.com) headquartered in Cary, NC is a privately-held company that delivers an innovative gas island vending solution for convenience stores designed to drive incremental revenue/profits and enhanced customer loyalty for c-store owners and enhanced convenience for gas only c-store customers.

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