E-cigarette company blu Cigs expands in-store presence via partnership with Sheetz convenience stores, now available in more than 400 locations throughout Pennsylvania, West Virginia, Maryland, Ohio, North Carolina

CHARLOTTE, North Carolina , October 11, 2011 (press release) – On the heels of a successful retail store launch earlier this summer, e-cigarette company blu Cigs today announced that it has expanded its in-store presence via a partnership with Sheetz, America's fastest-growing family-owned and operated convenience store chain. Now, consumers can purchase their favorite blu products in over 400 locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. Choose from menthol and classic tobacco disposables, high-strength cartridges available in cherry, java, tobacco and menthol, and the product that started it all: the original blu Starter Kit -- equipped with everything you need for your first blu experience.

"I'm very excited to be involved with Sheetz since we are both so passionate and dedicated to our brands. We complement each other well," said Jason Healy, President of blu Cigs. "I'm particularly excited to offer the full line of blu products to Sheetz's loyal customers, and pleased to drive even more traffic into their stores."

"We chose blu because we saw first-hand the clear difference in quality between their products and other ones in the e-cig market," said Jerry Weger, Director of Core Product Sales for Sheetz. "As a family-owned business, we're incredibly selective about the brands we choose. We went with blu because they've clearly captured consumers' trust, so we feel confident we're delivering a high quality product to our faithful customers."

blu Cigs mimic the experience of smoking, without the tar, ash, smell, or smoke -- instead emitting a smoke-free "puff" that evaporates in seconds. In addition to blu's original products, consumers can now purchase blu's industry-leading Smart Pack exclusively online. The pack features a bevy of tech-savvy enhancements including a homing device to locate other blu users, automatic cartridge re-ordering and longer lasting battery life and flavor. For more information on blu Cigs visit www.blucigs.com.

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes -- without the smoke, smell, tar and ash. blu Cigs are battery-operated -- creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC -- at the heart of tobacco road -- blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

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