Heinz introduces line of Weight Watchers Smart Ones bagged meals featuring 30% larger portions, fewer than 400 calories/meal

Cindy Allen

PITTSBURGH , October 7, 2011 (H.J. Heinz) – Finding a dinnertime solution that helps satisfy your appetite without taking a toll on your waistline just got a bit easier thanks to the new line of Satisfying Selections from Weight Watchers Smart Ones. This new line of meals in a bag offers 30 percent bigger portions than traditional tray meals with heartier pieces of meat and veggies for more mealtime satisfaction.

Introduced in a variety of popular taste combinations, such as Sesame Chicken and Chicken Teriyaki Stir Fry, the portioned-controlled meals provide dinnertime options in a better-for-you way. With less than 400 calories, 8-10 Weight Watchers PointsPlus® values and 25 grams or more of protein in each meal, the new Smart Ones meals offer mealtime satisfaction without all of the fat and calories.

“When hunger strikes at dinnertime, you need something quick and convenient that can satisfy your appetite without sabotaging your plan to eat healthy for the day,” said Mark Fleming, director of Smart Ones. “With the new line of Smart Ones bagged meals, you can enjoy a complete meal in a matter of minutes that’s both smart and satisfying.”

The new meals are available in five delicious dinnertime flavors:

Sesame Chicken
Chicken & Broccoli Alfredo
Ziti with Meatballs & Cheese
Chicken with Broccoli & Cheese
Chicken Teriyaki Stir Fry

With dual-prep methods, you can prepare the bagged meals just the way you like. Either steam them in the microwave or cook on the stove top, and serve on a dinner plate for a complete mealtime experience. Plus, the new packaging format uses 21 percent less packaging material than the traditional tray meals, offering a more sustainable package design than the traditional boxed trays.

Weight Watchers Smart Ones provides a variety of convenient, portion-controlled meals and desserts to help you to stay on track throughout the day while enjoying the delicious foods you love. Weight Watchers Smart Ones meals feature lean proteins, whole grains, fruits and vegetables to keep you fuller longer and to provide you with nutrients essential for smart eating.

The new products are available at most major grocery stores and retailers nationwide in the frozen food section. The suggested retail price for the new Satisfying Selections meals is $3.69 per 11.8 ounce bag. Smart Ones brand offers the only frozen nutritional meal that displays the new Weight Watchers PointsPlus values on its packaging.

For more information about Weight Watchers Smart Ones or the new products, visit http://www.eatyourbest.com/ or www.facebook.com/eatyourbest.

Weight Watchers

WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC. WEIGHT WATCHERS for services and PointsPlus are the registered trademarks of Weight Watchers International, Inc. Trademarks are used under license by H.J. Heinz Company, L.P.

About Heinz

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. Friday’s® snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

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