Men's anti-aging hair care market booms as product launches have significantly increased since 2008, Mintel finds

Lorena Madrigal

LOS ANGELES , October 7, 2011 (Industry Intelligence) – Product launches in the global anti-aging hair care market for men have spiked since 2008, according to a Mintel study, Cosmeticsdesign-europe.com reported Oct. 6.

According to a L’Oreal-commissioned study, men’s visits to salons for hair dying between 2008 and 2010 has spiked by 50%.

Some of the anti-aging hair care products launched this year include a topical treatment from Divine Skin, which includes peptide astressin-B to block a stress hormone related to hair loss, as well as Unipex’s Capixyl, an ingredient that stimulates hair growth while reducing loss.

L’Oreal has launched its MenExpert product line, including gray-hair fighting dyes, and has also announced the development of a pill that will prevent hair from going gray.

The primary source of this article is Cosmeticsdesign-europe.com, Montpellier, France, on Oct. 6, 2011.

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