L'Oreal recognized for its portfolio of prestigious global beauty brands, cutting edge research on hair and skin, marketing by Interbrand in 12th annual Best Global Brands report

Michelle Rivera

NEW YORK , October 6, 2011 (press release) – L’Oréal, the worldwide leader in cosmetics, long recognized for its portfolio of prestigious global beauty brands, cutting edge research on hair and skin, and marketing prowess, was recognized among the top fifty global brands by Interbrand in its 12th annual Best Global Brands report. The study ranks brands based on financial performance of the branded products or services, the role of brand in the purchase decision and the strength of a brand to continue to secure earnings for the company.

Earlier this year, L’Oréal was ranked #15 among the 2011Best Global Green Brands, Interbrand’s first global report to focus exclusively on sustainability. The ranking identified public perceptions of environmental sustainability (“green”) and contrasted those perceptions with actual performance based on publicly available information and data.

In the Best Global Brands ranking, L’Oréal is recognized for its consistency, quality, and refined but approachable brand image that has built trust and considerable consumer loyalty over its history. In addition, the report concludes that, “In an industry that isn't typically known for its sustainability, L'Oréal stands out among its peers as a socially responsible company.”

“Each year we set new, more challenging goals for the company to achieve. We believe, as a leader in our industry, we need to be an authentic model for sustainability and that only with adaptation and refinement can we respond to the challenges of a rapidly changing world,” says Francis Quinn, Director of Sustainable Development. “Partnership and collaboration will be critical to solving the world’s most pressing issues.”

Since 2001, L’Oréal has been measuring its impact on global warming and, in reinforcing its commitment to climate change, joined the Global Compact in 2003. In 2009, the company made commitments to make significant reductions in its environmental impacts and has launched numerous programs and made significant investments in technology to reduce its CO2 emissions (-50%), water and waste per unit of finished products (-50%) between 2005 and 2010.


About L’Oréal:
L’Oréal is a worldwide leader in the cosmetics industry, developing innovative products to meet the diverse needs of consumers in 130 countries worldwide. With annual consolidated sales in 2010 of €19.5 billion, the company employs more than 66,600 people and manufactures 5 billion products in 38 manufacturing plants around the world. The prestigious portfolio of leading personal care products brands are developed by scientists in the company’s 18 research laboratories around the world and includes: L'Oréal Paris, Garnier, Maybelline New York, SoftSheen·Carson, Lancôme, Giorgio Armani, Shu Uemura, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, Kiehl’s Since 1851, Ralph Lauren, Biotherm, L'Oréal Professionnel, Kérastase, Redken 5th Avenue NYC, Matrix, Logics, Mizani, PureOlogy, Vichy, La Roche-Posay, Sanoflore, Dermablend, SkinCeuticals and The Body Shop.

About Interbrand:
Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design creativity enables it to assist clients in creating and managing brand value effectively across all touch points in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands. It is also known for having created a broader platform for the discussion on brands in the Webby-award winning website www.brandchannel.com. For more information on Interbrand, visit www.interbrand.com

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