Campbell Soup expands its V8 V-Fusion juice line with V-Fusion Smoothies, the first 100% fruit and vegetable juice smoothies available in the juice aisle
CAMDEN, New Jersey
October 6, 2011
– Campbell Soup Company (NYSE:CPB - News) is expanding its great-tasting, popular line of V8 V-Fusion® juices with new V8 V-Fusion Smoothies. These smoothies are the first 100-percent fruit and vegetable juice smoothies available in the juice aisle. Deliciously-thick, V8 V-Fusion Smoothies prove people can enjoy the real-fruit smoothie experience at home without a blender or trip to a smoothie bar. Plus, each 8-ounce glass provides both a serving of fruit and a serving of vegetables.
With 5.5 million more people drinking smoothies in 2010 than the previous year,1 there has never been a better time for V8 V-Fusion Smoothies to hit store shelves. The new smoothies are available in three mouth-watering varieties: Strawberry Banana, Wild Berry and Mango.
“We’ve been shaking up the juice aisle with our fruit and vegetable beverages for years, and now, with the growing popularity of smoothies, it’s time for us to do it again,” said Dale Clemiss, Vice President, V8 Beverages. “Our V8 V-Fusion Smoothies stand up to any smoothie out there—with great taste, texture and nutrition. They also bring the real-fruit smoothie experience home with no fuss and less cost.”
The V8 V-Fusion Smoothies have no added sugar, artificial colors, flavors or preservatives. Plus, for 130 calories or less, they provide two grams of fiber, a good source of important vitamins such as A, C and E and contain no dairy.
The new smoothies began appearing in the juice aisle of grocery and mass merchandise stores nationwide in August for the suggested retail price of $3.99 for a 36-ounce bottle. For a limited time, 9.5-ounce bottles also will be available at select Wal-Mart stores nationwide for $0.50.
About the V8® Brand
The V8® brand is committed to providing delicious, convenient products that help people get more vegetables in their diet. This means an aggressive commitment to innovation which has led to the introduction of more than 10 new products in the last two years including the brand’s recent entry into fast-growing categories such as energy drinks and smoothies.
Today the V8 portfolio includes V8 100% vegetable juice, V8 V-Fusion® 100% juice, V8 V-Fusion +Tea, new V8 V-Fusion Smoothies and V8 V-Fusion +Energy drinks, as well as V8 Energy Shots in select markets. All of these beverages not only deliver great taste, refreshment and convenience, but also provide the power of vegetable nutrition.
For more information on V8 V-Fusion Smoothies and the V8 portfolio, visit www.v8juice.com. For product nutrition information, visit www.campbellwellness.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.