Dunkin' Brands' Baskin-Robbins supporting Kraft Foods in its mission to donate 25 million meals to Feeding America; ice cream chain will donate one meal for every scoop of 'Trick-OREO-Treat' sold in October

Cindy Allen

CANTON, Massachusetts , October 6, 2011 (Baskin-Robbins) – Baskin-Robbins, the world's largest chain of ice cream specialty shops, is supporting Kraft Foods in its mission to donate 25 million meals to Feeding America®. During the month of October, for every scoop of Baskin-Robbins' October Flavor of the Month "Trick-OREO-Treat" ice cream sold, one meal will be donated to Feeding America. Scoops of this limited time only Halloween flavor, featuring Vanilla ice cream packed with Halloween OREO® cookies, BABY RUTH® and Butterfinger® candy pieces, will support Kraft Foods HUDDLE TO FIGHT HUNGER, a call to action encouraging families, retailers, communities and employees to help provide meals to those in need throughout the country.

Trick-OREO-Treat ice cream is chock full of AMERICA'S FAVORITE COOKIE® and Halloween candies creating the ultimate Halloween treat which includes:

Vanilla ice cream base, made with fresh cream and real vanilla.
Halloween OREO® Cookies- As AMERICA'S FAVORITE COOKIE®, OREO® has been a part of memorable family moments for nearly 100 years.
BABY RUTH®- Introduced in the early 1920s, BABY RUTH® is a leading confectionery brand that satisfies your desire for a hearty candy bar with great American taste.
Butterfinger®- Even after all these years, this delicious crispy crunchy, peanut-buttery candy will still make you say "Nobody's Gonna Lay A Finger On My BUTTERFINGER®."


In addition, The Dunkin' Donuts & Baskin-Robbins Community Foundation is making a donation of 500,000 meals to Feeding America. The partnership between The Dunkin' Donuts & Baskin-Robbins Community Foundation, which serves the basic needs of local communities through food for the hungry, safety and children's health, and Kraft Foods, which is serving local communities by building local community support in the fight against hunger, is a great match.

"Fighting hunger and helping those is need is important to Baskin-Robbins," said Brian O'Mara, Vice President of Marketing of Baskin-Robbins." "We are honored to help support the Kraft Foods HUDDLE TO FIGHT HUNGER through the sales of Trick-OREO-Treat. Each month we strive to create flavors that we know consumers will love – and the October Flavor of the month is Halloween inspired flavor and loaded with candies and cookies that will not only please our consumers but will generate donations to help Kraft Foods reach its goal of donating 25 million meals for Feeding America."

"Many Americans are faced with the challenge of putting food on the table, especially during the holiday season," said Greg Board, Director of National Accounts of Kraft Foods. "We are thankful to have Baskin-Robbins as a partner in the HUDDLE TO FIGHT HUNGER program to help Kraft Foods reach its goal of donating 25 million meals to Feeding America this year."

Baskin-Robbins is offering Trick-OREO- Treat ice cream nationwide, for a limited time only, and is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts and half-gallons so ice cream lovers can bring Trick-OREO-Treat home to enjoy with family and friends or create their own specialty ice cream desserts.

*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

**The monetary equivalent of meals will be donated. $.14 equals one meal secured by Feeding America® on behalf of local food banks. For complete details please visit http://www.facebook.com/KraftFightHunger

BABY RUTH® and BUTTERFINGER ® are registered trademarks owned by the Societe des Produits Nestle S.A. Vevey, Switzerland.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

About Kraft Foods

Kraft Foods Inc. (NYSE:KFT - News) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

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