Consumers suing P&G for alleged fraudulent advertising as they claim about 20% of toothpaste remains in tubes when using Neat Squeeze dispenser

Lorena Madrigal

LOS ANGELES , September 27, 2011 (Industry Intelligence) – Procter & Gamble is being sued for alleged fraudulent advertising of its Neat Squeeze toothpaste dispenser, the Courthouse News Service reported Sept. 12.

According to lead plaintiff Jonathan Rothstein, the dispenser’s label does not mention that its faulty design will keep consumers from using about 20% of the toothpaste in the tube.

Rothstein is seeking 20% of the US$4.49 he spent on toothpaste, or about $0.90, along with class damages, including false advertising, fraudulent concealment, unfair competition and violation of the Consumer Legal Remedies Act.

The primary source of this article is the Courthouse News Service, Pasadena, California, on Sept. 12, 2011.

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