U.S., Canadian 7-Eleven stores to give away 16-oz. cups of coffee to its customers from 7 a.m.-11 a.m. Sept. 29; giveaway includes store's house blend, Sumatra coffees, specialty coffee drinks

VANCOUVER, British Columbia , September 26, 2011 () – From 7:00 a.m. to 11:00 a.m. on Thursday, September 29, 470 7-Eleven stores across the country will give away a medium 16-ounce cup of coffee to customers. The giveaway includes 7-Eleven's Exclusive Blend, Sumatra coffees and even specialty drinks like Spiced Pumpkin Latte and French Vanilla Cappuccino.

This promotion, titled CofFREE, will be launched simultaneously by 7-Eleven in the United States. Americans have been celebrating National Coffee Day for the past few years on September 29, but Canadians actually have more reason to celebrate. A total of 63 per cent of Canadians over the age of 18 drink coffee on a daily basis, making it the number one beverage choice of adult Canadians, surpassing milk, juice, soft drinks and beer. 49 per cent of Americans drink coffee on a daily basis.

"Since more Canadians drink coffee per capita than Americans, we felt it was high time we celebrated coffee with Canadians," says Tim Donegan, Vice President for 7-Eleven Canada Inc. "This is our opportunity to thank our Canadian customers for 42 years of support and it's a chance to introduce them to our extensive coffee beverage line."

7-Eleven's exclusive blend is made from 100 per cent premium Arabica beans and is freshly brewed every 20 minutes. Rather than having someone behind a counter preparing your morning cup, 7-Eleven's coffee program allows you to make your coffee any way you like it, with no extra charges for cappuccinos, lattes or for syrups and toppings.

"Try it. You'll like it. How can you beat a free coffee?" asks Donegan. "We'll have the coffee flowing steadily from 7 a.m. to 11 a.m. this Thursday. It'll be a small thank you to our regular customers and a way to welcome new guests to a 'great coffee'."

About 7 Eleven, Inc.

7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven stores in North America. Globally, there are approximately 42,700 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. Find out more online at www.7-Eleven.com.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.