Netflix signs new multiyear licensing agreement with DreamWorks, to be exclusive subscription television service for feature films, television specials from DreamWorks Animation

Kendall Sinclair

BEVERLY HILLS, California and GLENDALE, California , September 26, 2011 (press release) – Netflix, Inc. (Nasdaq: NFLX) and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced a new multi-year licensing agreement that will make Netflix the exclusive subscription television service for first-run feature films and select television specials from DreamWorks Animation, the award-winning creators of such beloved franchises as "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon."

Beginning with its 2013 feature films, new DreamWorks Animation titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones. Under the agreement, certain critically lauded and commercially successful DreamWorks Animation catalogue titles – including "Kung Fu Panda," "Madagascar 2," "Chicken Run" and "Antz," among others – will also be made available to Netflix members over time.

"DreamWorks Animation is one of the few family entertainment brands that really matters. The studio is brilliantly creative, technologically innovative and incredibly successful at making films and TV shows that delight people of all ages," said Ted Sarandos, Chief Content Officer of Netflix. "This agreement strengthens the lineup of great family content Netflix members will be able to watch instantly and also increases the number of hit first-run films we'll have available in the pay TV window."

"Netflix has emerged as an innovative brand with an impressive track record for attracting high-quality content providers to its service and we look forward to making DreamWorks Animation titles available to over 24 million Netflix members in the U.S.," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. "This arrangement allows us to get more value for our content while giving us a greater degree of flexibility in how we distribute it across multiple platforms in today's evolving digital world."

Financial terms of the agreement were not disclosed.


About Netflix

With more than 25 million members globally, Netflix, Inc. (Nasdaq: NFLX) is the world's leading Internet subscription service for enjoying movies and TV shows. For $7.99 a month, Netflix members can instantly watch unlimited movies and TV episodes streamed over the Internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are Microsoft's Xbox 360, Nintendo's Wii and Sony's PS3. consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple's iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available in the U.S, Canada and Latin America.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 22 animated feature films, including the franchise properties of "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon."

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