Lumbermen's Merchandising Corp. of Wayne, Pennsylvania, unveils new brand strategy, new logo incorporating slogan 'Building Business Together'

Wendy Lisney

LOS ANGELES , September 21, 2011 (Forestweb) – Lumbermen's Merchandising Corp. (LMC) has unveiled a new logo as part of its brand strategy which incorporates the slogan "Building Business Together."

The new branding was unveiled on Friday, ProSales Magazine reported. President of Wayne, Pennsylvania-based LMC John Somerville said the slogan is the company's philosophy that applies to everything it does.

Work on the new brand has been ongoing for two years, and has been shared between the co-op's marketing department and Hitchcock Fleming & Associates.

The branding strategy has been devised to keep a forward momentum in the marketplace, the co-op said, and to put every LMC dealer into a position of strength and collaboration.

The primary source of this article is ProSales Magazine, Washington D.C., on Sept. 19, 2011.

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