Mondi launches new package design for its office paper brands IQ, Maestro, featuring increased visibility of all environmental accreditations
September 20, 2011
– Mondi launches a new package design for IQ and MAESTRO® reams. The new packaging displays a contemporary design that highlights key product features.
Today Mondi announces a new package design for its most popular office paper brands IQ and MAESTRO®. The design provides a more contemporary look that draws attention to the characteristics and environmental accreditations specific to IQ and MAESTRO® and their sub-brands.
“The impetus for the new package design came from customers wanting straightforward product information that could be accessed quickly in a busy office environment. Therefore, we increased the visibility of all environmental accreditations so they appear on the front, back and sides of IQ and MAESTRO® packaging, as well as key product characteristics,” says Johannes Klumpp Marketing and Sales Director for Mondi Uncoated Fine Paper.
On the back side of each package of IQ and MAESTRO®, customers will find a table that concisely describes the entire brand portfolio, providing the range of grammages available, formats, and recommended applications. Furthermore, logos are accompanied by explanations about each label and certification, such as Green Range, FSC®, ColorLok® or TRIOTEC®.
The colour-coding and motifs for all IQ sub-brands have remained the same. However, in place of the narrow colour band that ran across the top of IQ packages, customers will now find a bold swatch of colour – gold (IQ selection smooth), brown (IQ premium), orange (IQ appeal), blue (IQ allround) red (IQ economy) – and the sub-brand name wrapping around the upper right corner and down the side for easy identification. The same holds true for IQ color, Mondi’s tinted range that is available in a transparent plastic wrapper to reveal the colour of the paper. A horizontal strip of colour along the bottom right corner of the ream also displays the grammage, sheet count, format, and printer suitability.
MAESTRO® customers know this brand as the high performance paper for business users and the new packaging now better reflects this concept. Using consistent MAESTRO® sub-brand colours – gold (MAESTRO® supreme), silver (MAESTRO® extra), purple (MAESTRO® bulky), red (MAESTRO® special) and blue (MAESTRO® standard) – the new wrapper image combines the MAESTRO® logo with a close-up view of hands typing on a computer keyboard. On the transparent package for the tinted MAESTRO® color, the logo is multicoloured, echoing the 29 shades available.
In addition to IQ premium, IQ selection smooth, MAESTRO® extra and MAESTRO® supreme, customers can now find the ColorLok® logo on packages of IQ appeal and MAESTRO® bulky. The primary benefits of ColorLok® Technology are realized with inkjet printing and result in brighter images and graphics, crisp text with bolder blacks, and less smears due to rapid drying. To promote the extended paper range with ColorLok® Technology, Mondi will launch a ColorLok® campaign toward the end of 2011.
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is a business unit of Mondi, a leading international paper and packaging company. In 4 paper mills in Austria, Slovakia, Russia and South Africa, Mondi Uncoated Fine Paper produces office and professional printing papers with the environment in mind. It complies with the strictest international certification standards and regularly earns recognition for this policy such as the #1 position in WWF’s 2010 Paper Company Environmental Index and the 2010 PPI Award for Mondi SCP Mill’s Environmental Strategy of the Year.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.
Mondi is an international paper and packaging Group, with production operations across 31 countries and revenues of €6.2 billion in 2010. The Group’s key operations are located in Central Europe, Russia and South Africa and as at the end of 2010, Mondi employed 29,000 people.
Mondi is fully integrated across the paper and packaging process, from the growing of wood and the manufacture of pulp and paper (including recycled paper), to the conversion of packaging papers into corrugated packaging, industrial bags and coatings.
The Group is principally involved in the manufacture of packaging paper, converted packaging products and uncoated fine paper (UFP).
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. The Group has been recognised for its sustainability through its inclusion in the FTSE4Good UK, Europe and Global indices in 2008, 2009 and 2010 and the JSE’s Socially Responsible Investment (SRI) Index in 2007, 2008, 2009 and 2010.