Dolphin Organics to unveil organic baby care products at Natural Products Expo East on Sept. 21-24 in Baltimore, says new line is chemical-free, vegan, hypoallergenic

Kendall Sinclair

POUND RIDGE, New York , September 19, 2011 (press release) – Dolphin Organics plans to unveil their innnovative rear ingredients label to thousands at Expo East where they will debut their new certifed natural and organic baby care products.

Dolphin Organics today announced plans to debut its 100 percent natural and organic baby care products at the Natural Products Expo East, the largest exposition and trade show for natural, organic and healthy products on the East Coast. Expo East guests will have a chance to sample Dolphin Organics’ new line of shampoo/body wash, hair conditioner, lotion and bubble bath at Booth #8601 in the New Product Pavilion throughout the event, set for Sept. 21-24 at the Baltimore (Md.) Convention Center.

The company’s newly launched line of completely natural baby care products is entirely chemical-free, vegan and hypoallergenic. Each features a groundbreaking new ingredient label that clearly classifies each ingredient as organic, natural or artificial with a simple three-column design that makes it easy for consumers to decipher. The last column, “artificial,” is blank.

“There’s a tremendous amount of ambiguity in labeling and confusion among consumers about what is really natural, what is truly organic, and what is simply labeled as such for marketing purposes,” said Ayo Hart, who co-founded Dolphin Organics with her husband, Nigel. “We’re very proud of the fact that there’s no ambiguity with our products, no secret ingredients, and our customers really appreciate how simple we’ve made it to see that clearly on the label. We’re thrilled to introduce our products to buyers at this major East Coast event.”

Developed with the valuable input of its Dolphin Moms network of women dedicated to raising organic babies, Dolphin Organics’ products are setting a new standard for organic product formulation and truth in labeling. The company is one of only two baby care manufacturers in the U.S. QAI-certified to meet the stringent NSF/ANSI 305 standard for organic products. Each product is formulated with all-natural extracts that have been used for centuries to provide effective cleaning and lathering with a gentle, preservative-free touch.

“There’s been enormous progress in the effectiveness and quality of organic products over the last decade,” Nigel Hart said. “To anyone who has tried them years ago and weren’t impressed, I encourage you to try our products today and see how far organics have come. I’m confident you’ll find them to be just as effective as man-made formulas, but without all the artificial ingredients and preservatives you’d prefer to avoid.”

Launched in June 2011, Dolphin Organics was named by Delicious Living Magazine as one of the favorite health and beauty products at the Natural Product Association Marketplace in Las Vegas.

For more information about Dolphin Organics, including wholesale opportunities, stop by Booth #8601 during the Natural Products Expo East Sept. 21-24, or visit http://www.dolphinorganics.com/wholesale.


About Dolphin Organics

Dolphin Organics is a line of 100% natural personal care products developed by Twin Harts, a private, family-owned business based in Pound Ridge, New York. Certified to NSF/ANSI 305 by QAI Inc., Dolphin Organics products are produced in the USA at a facility with more than 25 years of experience in the health and beauty category. The fragrance free, hypoallergenic line is vegan and currently includes baby shampoo, baby lotion, bubble bath and hair conditioner. Since its launch in June 2011, Twin Harts™ has pioneered a new standard for truth in labeling with its innovative ingredients list that makes it easy to see that all Dolphin Organics™ products are truly 100% natural. Dolphin Organics™ is the first to use such transparency on its rear panels. For more information, please call 855-289-3687 x1, visit http://www.dolphinorganics.com or follow us on Facebook at http://www.Facebook.com/DolphinOrganics.

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