Heinz partners with Coca-Cola to relaunch iconic 20-oz. Ketchup bottle in 100% recyclable PlantBottle packaging, made with up to 30% sugarcane-based material, in retail stores, restaurants across U.S.

Alison Gallant

PITTSBURGH , September 15, 2011 (press release) – To celebrate the first availability of Heinz® Ketchup bottles using PlantBottle™ technology, Heinz has launched the “Guess What We Just Planted?” trivia game and sweepstakes on its restaurant bottles, asking consumers to test their green knowledge for a chance to win eco-friendly prizes, including a hybrid car and eco-vacation to Costa Rica. Now it’s easier to enjoy America’s Favorite Ketchup®, while also helping the environment.

“We’re excited to bring Heinz Ketchup in PlantBottle packaging to restaurant tabletops across the country, and to use QR code technology to educate our consumer with an engaging sweepstakes.”

Heinz is leveraging the innovative packaging as part of an industry-first strategic partnership with The Coca-Cola Company, which developed the breakthrough technology. Made from up to 30% renewable sugar cane material, the PlantBottle plastic looks, feels and functions just like traditional PET plastic, and is 100% recyclable. In the biggest change to Heinz’s iconic ketchup bottles since plastic bottles were first introduced in 1983, all 20-ounce bottles in both retail stores and in restaurants are now made from PlantBottle packaging.

For a limited time, the back of the bottles in restaurants will feature a QR code – a FIRST on a Heinz bottle – to help educate people on the technology and offer a chance to win eco-friendly prizes.

“Heinz is committed to finding innovative solutions that are better for the environment, but still meet the needs of our customers,” said John Bennett, Vice President – Foodservice Ketchup, Condiments & Sauces. “We’re excited to bring Heinz Ketchup in PlantBottle packaging to restaurant tabletops across the country, and to use QR code technology to educate our consumer with an engaging sweepstakes.”

How to Play for Green Prizes

To participate, simply answer a fun, eco-themed “Guess What?” trivia question. Whether you answer right or wrong, you’re eligible to enter. Entries can be made once a day until September 30, 2011 for a chance to win one of 57 great prizes including an all-new hybrid or electric sedan and an eco-friendly family getaway to Costa Rica. There are a few different ways to play the “Guess What We Just Planted?” game:

    * Smart Phone – For the first time for Heinz, use a smart phone to scan the QR code on the back of the Heinz Ketchup bottle, which will bring up a website to enter the sweepstakes.
    * Text - Text the word “PLANT” to the number found on the back of the Heinz® Ketchup bottle (57000) and a return message will have website information on how to enter.
    * Website – Visit www.HeinzKetchup.com/plant-bottle to play the game and enter.

The sweepstakes ends September 30, 2011. Visit www.HeinzKetchup.com/plant-bottle for official rules and more details.

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® meals and snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

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