Campbell Soup to break ground on 34,000-sq.-ft., US$30M Pepperidge Farm innovation center in Norwalk, Connecticut, that will support growth, innovation in Campbell's Global Baking and Snacking portfolio, the company's second-largest reporting segment

NORWALK, Connecticut , September 12, 2011 () – Campbell Soup Company (NYSE:CPB) and Pepperidge Farm executives will be joined by Connecticut state officials and Norwalk Mayor Richard Moccia to kick off the construction of a 34,000-square-foot innovation center. The ceremony will be held in Norwalk on Monday, Sept, 12, 2011.

Campbell plans to invest $30 million in the project, reflecting its commitment to support continued growth and innovation in its Global Baking and Snacking portfolio, the company’s second-largest reporting segment, which includes both Pepperidge Farm and Arnott’s Biscuits in Asia Pacific.


WHO:
Remarks by Denise Morrison, President & CEO, Campbell Soup Company, and Pat Callaghan, President, Pepperidge Farm


WHAT:
Groundbreaking for New Innovation Center and Headquarters Renovation


WHEN:
Monday, Sept. 12, 2011 at 2:30 p.m. (Broadcast media can arrive as early as 2:00 p.m. for set up)


WHERE:


Pepperidge Farm Headquarters
595 Westport Avenue


Norwalk, Conn.


WHY:
Investment underscores Campbell’s strategy to drive continued innovation and growth in its Global Baking and Snacking business and demonstrates Pepperidge Farm’s commitment to the City of Norwalk and State of Connecticut.

Interviews available upon request with company leaders and local dignitaries.


About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

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