Drinks America expands distribution of Rheingold Beer to Texas via Spec's stores; product now available in 12 states, is continuing to expand nationally

WILTON, Connecticut , September 8, 2011 () – Drinks Americas Holdings, Ltd. (OTCBB:DKAM.OB - News) a leading importer, developer and marketer of beverage products, announced today that Rheingold Beer, New York's Beer since 1883, will be sold in 35 Spec's stores throughout the great State of Texas. Rheingold Beer was launched by Drinks Americas in September of last year and is now available in 12 states and is continuing to expand nationally.

Joe Belli, National Sales Manager for Rheingold Beer stated, "It is great to be able to reach consumers in Texas through the Spec's retail chain. We are supporting the brand with tastings and memorabilia posters, and the consumer response has been very positive. Everyone agrees that the historic Rheingold Beer tastes great."

Spec's, which sells in excess of $500 million in business annually, recently announced that they will be expanding to Dallas, announcing that the Dallas entry will be Spec's farthest move north in the Texas market, and it's only part of an ambitious expansion across the state. Spec's recently opened a 30,000-square-foot store in El Paso, marking its first entry into the West Texas market. The retailer also operates 10 stores in the Austin area. Currently boasting 93 units, it is reported Spec's will open two more outlets in the coming weeks--one in Killeen and one in Georgetown. Rheingold Beer is available in 35 Specs outlets.

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About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including KAH Tequila, Ed Hardy Tequila, Agave 99 Tequila, Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, Mexicali Beer, Chili Beer, Red Pig Ale and Rheingold Beer.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

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