Burger King launches Chicken Tenders in its stores throughout Canada, is offering four-piece size for C$1; company plans to distribute more than 2 million C$1 coupons nationwide
August 29, 2011
– BURGER KING® Restaurants of Canada, Inc. wants to encourage Canadians coast-to-coast to sample the all-new 4 pc. CHICKEN TENDERS® for just $1. The new CHICKEN TENDERS® are the perfect meal or snack option for adults and kids alike with a crispy and flavorful outside, tender and juicy inside, and an all new seasoning and shape. Debuting on menus this summer, a nation-wide couponing campaign will launch August 29 encouraging Canadians to pick up a four-piece CHICKEN TENDERS® serving at any participating restaurant across the country.
"With the introduction of the new, great-tasting CHICKEN TENDERS® we are excited to offer this campaign to our customers across Canada," said Cameron Loopstra, senior marketing manager for Burger King Restaurants of Canada, Inc. "It is our hope that guests will embrace a new found shareability with family and friends."
With the tagline Go ahead and share, we'll make more™ participating BURGER KING® restaurants are introducing a 20-piece menu item served up in original packaging specially designed for optimal shareability. The national couponing initiative will distribute over 2 million $1-coupons by mail to residences across the country in late August.
Designed to satiate any appetite, CHICKEN TENDERS® are available in four, six, ten, and 20-piece servings at a suggested retail price of $1.00, $3.99, $4.99 and $6.99. CHICKEN TENDERS® are served with six unique dipping sauces that offer flavour combinations to satisfy any taste: buffalo, barbecue, zesty, sweet and sour, honey mustard or ranch.
ABOUT BURGER KING CORPORATION
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 12,300 locations serving over 11 million guests daily in 78 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to http://www.3g-capital.com. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com or follow us on www.facebook.com/burgerking and www.twitter.com/burgerking.
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