P&G's Charmin brand breaks Guinness World Record on National Toilet Paper Day with world's largest toilet paper roll, contains more than 1,000,000 sq. ft. of paper; would take about 95,000 rolls of Charmin to equal the same amount of paper

CINCINNATI , August 26, 2011 (press release) – The Procter & Gamble Charmin brand kicked off National Toilet Paper Day on August 26, with GUINNESS WORLD RECORDS, to announce a new record for the World's Largest Toilet Roll.

Measuring more than eight feet high with a diameter of more than nine feet wide, the World's Largest Toilet Roll is made entirely of Charmin toilet tissue. The roll was fabricated at the P&G Paper Products Company, located outside of Cape Girardeau, MO, and then transported to the company's headquarters in Cincinnati, OH for the unveiling.

"The roll contains over 1,000,000 square feet of paper and would take approximately 95,000 rolls of Charmin to equal the same amount of paper," said Darrick Johnson, plant manager at the P&G Paper Products Company, located outside of Cape Girardeau, MO. "We were sad to see it go but excited for its new record-breaking honor."

The roll is spending National Toilet Paper Day on display in front of the P&G headquarters in Cincinnati, OH, where the visiting public will be able to get up close to it and pose for photos.

"We are thrilled to be able to celebrate National Toilet Paper Day in such a big way this year," said Scott Mautz, Marketing Director for the Charmin brand. "While National Toilet Paper Day may not be a widely known holiday, it is one that we hope to continue celebrating with our great consumers for years to come."

Following the roll's appearance in Cincinnati, it will be shipped to Ripley's Believe It or Not, where they will then decide on a showcase location for the roll in one of their museums.

For more information on Charmin's National Toilet Paper Day celebration, please visit Charmin's National Toilet Paper Day Facebook tab at www.facebook.com/charmin .

About Charmin Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/ .

About Procter & Gamble P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and Ambi Pur(R). With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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