Black-owned cosmetic company Lovelei Cosmetics launches first product line, an exotic lip gloss called Tootsee Gloss specifically formulated for exotic skin tones

Michelle Rivera

NEW YORK , August 26, 2011 (press release) – Lovelei Cosmetics, LLC, launches its first product line, an exotic lip shine called Tootsee Gloss. With its distinctive bright magenta candy wrapper packaging, the new gloss is fun, trendy, and retro. Specifically formulated for women of color, and those with tan or golden skin tones, the line introduces four novel shades: cocoa pink, sweet raisin, candy apple, and peach kiss. The product is made with high quality ingredients, organic when available.

Tootsee Gloss is the brainchild of Los Angeles native Zuleika Hasbrouck, age 34, who spent nearly 15 years in the beauty, make-up, and entertainment industry before deciding to create Lovelei Cosmetics, LLC in 2003. The company has grown from a personal beauty consultation business to an up-and-coming niche business specializing in combining health and beauty by creating fresh, lightweight, cosmetics for women with a variety of enriched skin tones. "I believe that many women are looking for the right colors and shades of cosmetics with exotic oils, enhancing smooth texture and creating a luscious look," says Hasbrouck.

Lovelei Cosmetics, LLC plans to expand their line of affordable products, including bronzers and eye shadows for women with richer skin tones, in the near future.

"Our aim is to become the leader in nature inspired cosmetics that help women to look and feel their natural best," Hasbrouck says. "I am building a company from the ground up whereby the product lines, interactive website, and consultative service model all cater to women with a range of skin tones. I hope to create a place in the cosmetic market that provides the total experience to embrace the full range of female beauty."

Lovelei Cosmetics, LLC, an equal opportunity business, is headquartered in Atlanta, Georgia and has distribution points in New York and Los Angeles. For more information, retail inquiries, or orders please visit www.loveleicosmetics.com

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