Marble Slab Creamery, MaggieMoo's Ice Cream and Treatery to be combined into one concept; once united, in roughly 18 months, Marble Slab Creamery will be the second-largest super-premium ice cream concept in U.S.

Cindy Allen

ATLANTA , August 22, 2011 (PRNewswire) – GFG Management, LLC, a subsidiary of Global Franchise Group, which manages Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery, has announced the two brands will be united into one concept. Once complete, Marble Slab Creamery will be the second largest super-premium ice cream concept in the country.

The new concept, which will remain under the Marble Slab Creamery name, will include elements of both Marble Slab Creamery and MaggieMoo's including Marble Slab's frozen slab innovations and both brand's most popular flavors and ice cream products like MaggieMoo's MaggieMia's™ Ice Cream Pizza and MaggieMoo's Ice Cream Cupcakes. A new store design will help integrate the different elements from each brand. Also making the transition is MaggieMoo's brand icon, Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

"Marble Slab Creamery will include the very best of both brands, including Miss Maggie Moo, and will further provide customers with great ice cream products in a fun, entertaining atmosphere," said Chris Dull, president and CEO for GFG Management, LLC. "We are very excited for our customers with this new phase for Marble Slab Creamery."

Marble Slab Creameries will begin remodeling to a new brand design that includes a more playful, contemporary environment. Several MaggieMoo's Ice Cream and Treatery locations will also be transitioning to Marble Slab Creamery's new look in the upcoming months. This transition period is expected to last 18 months, with some MaggieMoo's Ice Cream and Treatery locations expected to remain with the MaggieMoo's brand.

The first of the newly designed Marble Slab Creameries opened August 1 in St. George, Utah. The St. George location features the new store design that will be replicated throughout the Marble Slab Creamery system.

"It's exciting to be the first Marble Slab Creamery in the country that includes the combined elements from MaggieMoo's and Marble Slab along with the new store design," said Brandon Schank, owner of the Marble Slab Creamery in St. George, Utah. "I was really looking forward to August 1 so we could finally unveil the new Marble Slab concept to our loyal customers and their response has been terrific."

To find out more information about Marble Slab Creamery, customers can visit www.marbleslab.com to join Marble Mail, become a Facebook® fan or follow @MarbleSlab on Twitter®.

About Marble Slab Creamery® (www.marbleslab.com)

Marble Slab Creamery, a leading purveyor of chef created super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is fresh made in small batches in store using dairy from local farms and flavor ingredients from around the world. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Lebanon, Mexico, Oman, Scotland, United Arab Emirates, and the United States.

About MaggieMoo's Ice Cream and Treatery® (www.maggiemoos.com)

Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream and Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLC (www.globalfranchise.com)

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.