Southern Forest Products Assn. appoints Adrian Blocker, former general manager of West Fraser's U.S. operations, as president

KENNER, Louisiana , August 17, 2011 (press release) – The Board of Directors of the Southern Forest Products Association (SFPA) has appointed Adrian Blocker to be its new President, replacing Digges Morgan who resigned July 31.

"I am very excited to help guide the organization during this period of transition and am looking forward to aligning our work to enhance and support the newly formed commodity check-off for lumber," Adrian said.

Adrian brings 30 years of forest industry experience to his new position. Most recently, he was general manager of West Fraser’s U.S. operations and vice-president of West Fraser, Inc., their U.S subsidiary responsible for all aspects of their U.S. lumber operations.

Adrian began his career with Champion International in 1981, working in various forestry positions. Prior to the merger of Champion with International Paper, he was vice president, value management, responsible for business strategy development for the forestland portfolio and wood products manufacturing.

Adrian gained extensive experience with International Paper, working in forestland acquisitions and mineral resource development. He moved to their consumer packaging group with responsibility for business strategy development, analysis, and implementation planning. He later served IP as general manager for manufacturing, marketing, sales and distribution of lumber, plywood, poles and engineered wood products. In 2005, he received International Paper’s chairman’s award.

Adrian earned degrees in forestry and in business administration, as well as an MBA from Mississippi State University. In 2003, he was named alumnus of the year for the college of Forest Resources.

Today, Adrian serves as the President of Riverview Consulting and is a director on the Binational Softwood Lumber Council. He was SFPA’s board chairman in 2010, and is currently the chairman of the board of trustees for Lausanne Collegiate School in Memphis. He may be contacted by calling 504/443-4464 ext. 215, or by e-mail to

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