Switzerland's e-commerce revenue up more than 50% in 2010 due to rising average online spending, says new report; 55% of country's Internet users bought something online

Lorena Madrigal

NEW YORK , August 18, 2011 (press release) – Reportlinker.com announces that a new market research report is available in its catalogue: Swiss B2C E-Commerce continues rapid growth

In its most recent "Switzerland B2C E-Commerce Report 2011" Hamburg-based market research firm yStats.com presents a detailed analysis of recent data on trends, revenue and market share figures, customers and competitors of the Swiss B2C E-Commerce market.

In 2010, the Swiss online market increased its overall revenue. As clearly shown in the yStats.com report, the main reason for this growth is the increased average online spending of Swiss consumers. In 2010, 55 % of all Swiss users accessed the internet for buying or ordering online. It is particularly noteworthy that 50 % of all users wanted to use e-banking services, while only 16 % played or downloaded computer games online.

Growing number of internet users and shoppers
B2C E-Commerce revenue generated in Switzerland grew by more than 50 % in 2010 compared to 2009. In 2010, half of all Swiss online shoppers planned to purchase books – followed by the categories plane tickets and clothing. According to the "Switzerland B2C E-Commerce Report 2011" by yStats.com, the number of internet users in Switzerland reached more than 5 million in 2010, equalling approximately 80 % of the total population. Correspondingly, almost 50 % of all Swiss purchased online – an impressive growth compared to 37% in 2008.

Group shopping sites gaining in popularity in Switzerland too
The yStats.com report provides interesting information about retailers dominating this market: generalist Amazon was the number one B2C E-Commerce business in Switzerland in June 2010 evaluated based on the number of unique visitors – followed by fashion retailer La Redoute, online media retail company Weltbild, consumer electronics online store Brack and online bookshop Exlibris. In the segment of group shopping sites in June 2011 DeinDeal had the most unique visitors in Switzerland, while Groupon and DailyDeal were ranked second and third, respectively.

Key Findings

• Between March and May 2010, 55% of Swiss Internet users accessed the Internet to "Buy or Order something", and 50% for "E- Banking". 16% accessed the Internet to "play or download games".
• In Switzerland, 2010 B2C E-Commerce sales increased by more than +50% vs. 2009.
• Almost half of Swiss shoppers planned to buy "Books" online between April and September 2010, followed by "Flight Tickets" and "Clothing".
• The number of Internet users in Switzerland reached more than 5 million in 2010, accounting for almost 80% of the total population.
• Generalist Amazon was the leading B2C E-Commerce player in Switzerland in terms of unique visitors in June 2011, followed by clothing retailer La Redoute, online media goods retailer Weltbild, consumer electronics online store Brack and online bookstore Exlibris.
• DeinDeal was the leading group shopping site in Switzerland in terms of unique visitors in June 2011, followed by Groupon and DailyDeal.

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