Shiseido unveils first e-commerce site in U.S. market as part of plan to further integrate digital, social into marketing mix
August 10, 2011
– Shiseido has officially unveiled their first eCommerce site, opening up a new sales pipeline in the highly lucrative US Market. The site was designed by Night Agency, a digital creative agency based in New York.
Shiseido appointed Night Agency to lead the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix. Night Agency was responsible for leading creative and strategic development for the iconic beauty brand's digital presence in the US, and tapped partners Netrada and Demandware to provide eCommerce solutions. Night Agency has also been awarded responsibility for digital media planning and buying as well as supporting specific product launches in the digital space.
"One of our guiding principles is to have a deep understanding of our customer, and we are dedicated to high quality, high image and high service," explained Gisela Ballard, Executive Director of Marketing, Shiseido Cosmetics America. "We've continued to be impressed with the nimbleness and creativity of Night Agency, and are thrilled to have launched this new site."
"Shiseido is known for having a rich history of innovation within the cosmetic and beauty category and it is truly an honor that they chose Night Agency to help grow and innovate in the digital and social space," said Darren Paul, Managing Partner Night Agency. "We are beyond thrilled to be a part of this historic moment as Shiseido enters the world of eCommerce, and even more excited to watch and participate in what comes next."
Shiseido is one of the oldest cosmetic companies in the world. Originating in 1872 as a Western-style pharmacy along the Ginza in Japan, Shiseido now has operations in over 85 countries worldwide. With nearly 140 years of dedicated service and superior products, Shiseido's mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves. For more information about the company and its products, visit www.shiseido.com.
About Night Agency
Night Agency is an independently-owned full service digital agency headquartered in New York. Night Agency specializes in interactive brand strategy and consumer engagement and has end-to-end capabilities from insight and ideation to execution and measurement. A roster of clients includes: Hanes, Keds, Champion, Buitoni, Playtex, Tequila Avion, and Pisco Porton. For more information visit www.nightagency.com.