Chemtura announces AdipreneDirect service to reconnect North American custom processors of hot-cast polyurethanes with Chemtura's Urethanes business; service to cover products including Adiprene and Vibrathane prepolymers, Fomrez polyester polyols

Liling Tan

PHILADELPHIA , July 28, 2011 (press release) – Chemtura Corporation (NYSE:CHMT - News) announces the formation of AdipreneDirect, a first-in-kind service offering that reconnects custom processors of hot-cast polyurethanes with Chemtura’s Urethanes business. Chemtura’s North American customers that have previously been serviced through a third-party distributor will now be serviced by AdipreneDirect. The new service will officially begin operating on Aug. 1 and will include the following products:

Adiprene® and Vibrathane® prepolymers
Fomrez® polyester polyols
Duracure®, Caytur®, Ethacure®, Vibracure®, Royalcast®, and 1,4-Butanediol curatives

“After exploring different avenues for best servicing this segment of our customer base, we’re confident that we found the optimal solution,” said Matthew Hellstern, general manager/president of Chemtura’s Urethanes Business. “As a large producer of a broad and complex range of specialty materials, small- to medium-size transactions pose a unique challenge for us. Historically, producers have employed both internal and external channels for servicing this segment, each of which has its distinct advantages and disadvantages. We feel the concept behind AdipreneDirect maximizes the potential value for both Chemtura and our customers.”

With AdipreneDirect, customers will have the ability to place orders, receive technical support, and tap into the differentiated products and services offered by Chemtura’s Urethanes business. Existing Chemtura North American customers that have been purchasing through a third-party distributor will be contacted by an AdipreneDirect representative to understand their unique needs and facilitate the transition process. Customers with questions or concerns that require immediate attention can send an e-mail to inquiries@adiprenedirect.com or call 888-807-5777 and a same-day response will be provided.

Chemtura Corporation

Chemtura Corporation, with 2010 sales of $2.8 billion, is a global manufacturer and marketer of specialty chemicals, agrochemicals and pool, spa and home care products. Additional information concerning Chemtura is available at www.chemtura.com.

AdipreneDirect

AdipreneDirect serves the unique demands faced by custom processors of hot-cast polyurethane products, focused on providing tailored solutions for smaller applications. Additional information concerning AdipreneDirect is available at www.adiprenedirect.com.

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