U.K.-based personal care manufacturer Severn Delta selects M&H Plastics to repackage its PitROK line of natural deodorants, including Natural Spray Deodorants in 100ml non-aerosol tubulars, 50ml natural crystal push up deodorant

Alison Gallant

SUFFOLK, England , July 26, 2011 (press release) – M&H is delighted to have worked with Severn Delta on the relaunch of PitROK natural deodorants - a well-known range of natural deodorants which work by eliminating the bacteria that cause body odour instead of simply covering it up.  It works by applying an invisible layer of natural mineral salts which prevent bacteria from multiplying providing all-day protection.

The new collection includes PitROK Natural Spray Deodorants in 100ml Non-Aerosol Tubulars, 50ml Natural Crystal Push Up Deodorant and Natural Roll-On Deodorant fragranced for women.

Severn Delta selected products from M&H's portfolio of over 1,000 products in order to offer a cost-effective packaging solution.  The products have been packaged in a distinctive colour palette of black, gold and silver which have high shelf appeal and convey a premium image. The graphic design was created by Tracy Sellar.

Dale Shepherd of Severn Delta said: 'We wanted to create a stylish collection of products at a cost-effective price point.  M&H helped us meet this challenge whilst ensuring the whole range conveyed an attractive overall identity.'

 PitROK products are widely available in Boots, Superdrug, Morrisons, Waitrose, Lloyds Pharmacy plus many independent pharmacies & health food shops.  They can also be purchased internationally via www.pitrok.co.uk

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