Murad Skincare launches latest anti-aging skin product, claims it is one of the only products currently on the market that can increase skin firmness by 42% in just one application

EL SEGUNDO, California , July 26, 2011 (press release) – Murad Skincare has unveiled its latest anti-aging breakthrough for the best-selling line, Resurgence. Rejuvenating Lift for Neck and Décolleté is one of the only products of its kind currently on the market touting a numerical claim to increase skin firmness 42% in just one application.

Formulated with a unique Collagen Enhancing Compound comprised of an exotic Brazilian Botanical Blend (B3) of java plum, mango and banana pulp extracts, Rejuvenating Lift is designed to increase firmness, erase fine lines and make skin appear more plump and youthful. Through the power of Phytoestrogens, Rejuvenating Lift fights the signs of hormonal aging, improving elasticity, diminishing thinness and sagging while helping to reduce age spots.

As the first new product addition for the Resurgence line since 2002, Rejuvenating Lift is the perfect complement to the entire family of products built to combat the signs and symptoms of maturing skin.

“Women tend to neglect the neck and décolleté area when it comes to treating their skin with anti-aging products, so these areas become where one’s true age first reveals itself,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “And as the neck and décolleté grow more fragile with age, improving elasticity and thickness while decreasing the appearance of lines is the key to turning back the clock on the quickly thinning skin found in these areas.”

This luxuriously rich serum, featuring natural botanical blends and Retinyl Palmitate, improves elasticity and smoothness in addition to renewing the texture of aging skin. To help minimize the appearance of age spots, Bearberry and Licorice Root Extracts lighten discoloration and even skin tone for a brighter, improved appearance of the chest, neck and jaw line.

“Rejuvenating Lift is specifically formulated for hormonally aging skin to work over the short and long term to helping fortify the skin to be healthier, more resilient and more attractive,” said Jeff Murad, Vice President of Product Development.

Resurgence Rejuvenating Lift for Neck and Décolleté ($55.00 for 1.7 FL. OZ.) is exclusive to Murad.com until the end of June 2011. Starting August 2011, Sephora, Sephora inside JCPenney, Ulta and leading spa and salon locations will begin offering the retail product.

For more information on Rejuvenating Lift for the Neck and Décolleté or any Resurgence products, please visit www.murad.com.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living. All Murad products and services are based on The Science of Cellular Water, Dr. Murad's unified theory of health and aging. Sold in 37 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.

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