Pepperidge Farm launches Goldfish Sandwich bread aimed at children's market; crustless bread shaped like company's Goldfish crackers is available in whole wheat, honey whole wheat and white varieties

Cindy Allen

NORWALK, Connecticut , July 8, 2011 (Business Wire) – Many parents consider Pepperidge Farm® Goldfish® crackers a wholesome, fun and delicious snack-time staple. And now, Pepperidge Farm is pleased to announce the national launch of new Pepperidge Farm® Goldfish™ Sandwich bread. The bread’s “friendly face,” familiar shape and wholesome credentials make it an ideal lunchtime solution.

“surprised them with a favorite food item”

With 120 calories per serving, the crust-free Goldfish Sandwich bread is sure to please even the pickiest sandwich seekers. The Soft White, Soft 100% Whole Wheat and Soft Honey Whole Wheat varieties taste great and contain no high fructose corn syrup. Parents will feel good that this wholesome bread boasts 3 grams of fiber per serving, plus essential vitamins and minerals. Ideal for families seeking a nutritious lunchtime punch, the Soft 100% Whole Wheat and Soft Honey Whole Wheat varieties are made with 18 grams of whole grain, while the Soft White variety is a good source of calcium.

“We are excited to offer kids and the young at heart a fun and healthful new way to enjoy their favorite sandwiches,” said Maureen Linder, Senior Vice President & General Manager, Fresh and Frozen Bakery at Pepperidge Farm. “When you see our Goldfish Sandwich bread, you can’t help but smile. It’s also part of Pepperidge Farm’s ongoing commitment to health and wellness, which we already demonstrate in both our bakery and cracker categories.”

In celebration of the launch of this “smiling” sandwich bread, Pepperidge Farm commissioned “The Shape of Sandwiches” national survey, and found that lunch-making can often be challenging for parents. Whether creating sandwiches for summer afternoons on-the-go or the first day of school, 9 out of 10 moms agree it is easier to get a young child to eat when food is made “fun” by creating shapes and faces. The survey also revealed:

Many moms receive special lunch requests from their children including “cut sandwich in half” (61%), “cut sandwich into triangles” (50%), “cut sandwich into squares” (39%), and “make a ‘food face’” (23%). Furthermore, 71% of lunch-making moms reported they have “surprised them with a favorite food item,” while 63% have “cut the crust off of a sandwich” and 43% have “cut a sandwich into a fun shape” for their children.

New Pepperidge Farm Goldfish Sandwich bread is available in major supermarkets, grocery stores and mass merchandisers for a suggested retail price between $3.29 and $3.49. Pepperidge Farm Goldfish Sandwich bread Soft White and Soft 100% Whole Wheat are available in New England. Pepperidge Farm Goldfish Sandwich bread Soft White and Soft Honey Whole Wheat are available in all other US regions where Pepperidge Farm fresh bakery items are sold. For more information, visit www.PepperidgeFarm.com. Pepperidge Farm encourages families to share their experiences with Goldfish Sandwich bread by uploading photographs to the Pepperidge Farm Facebook page where lunch ideas and sandwich tips can be shared.

Follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm and ‘like’ Pepperidge Farm on Facebook at http://facebook.com/PepperidgeFarm.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the #1 Place to Work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Sausalito® and Milano® cookies, Goldfish® crackers, Baked Naturals® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company recently added Ecce Panis® gourmet artisan breads to its portfolio. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

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