A&P launches Preferred Pet Club program in collaboration with ASPCA; for every US$100 in pet-related spending, customers will receive US$9 coupon, A&P will make US$1 donation to ASPCA

MONTVALE, New Jersey , July 6, 2011 () – Today the Great Atlantic & Pacific Tea Company, Inc. (A&P, OTC: GAPTQ) announced that it has launched a new Preferred Pet Club program in collaboration with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). This new program offers exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut, while supporting an organization renowned for its commitment to animal welfare.

For every $100 in pet-related spending, all A&P, Pathmark, Waldbaum’s, The Food Emporium and Superfresh customers will receive a coupon for $9 off their next grocery order, and A&P will make a $1 donation to the ASPCA. As an added benefit, pet owners who sign up for A&P’s Live Better Wellness Club will have the opportunity to save an additional 10 percent on all of their pet prescriptions. The promotion will run through December 31, 2011.

“A&P is always looking for creative ways to help customers save on their day-to-day purchases,” said John Moritz, senior vice president of marketing at A&P. “Through this program, we are especially proud to support the meaningful work of the ASPCA, while giving pet owners even more reason to look at their neighborhood A&P, Pathmark, Waldbaum’s, The Food Emporium or Superfresh store as the go-to resource for their pet care needs.”

A&P and its banner stores carry a full line of pet food and supplies to meet the needs of a wide range of pets, including dogs, cats and birds of all sizes, through all stages of their lives. Pet owners can choose from a broad selection of pet food and treats, toys, shampoos and other accessories to keep their pets healthy, happy and clean.

“The fact that customers will be able to help support the ASPCA by doing something as simple as grocery shopping is really remarkable,” said Elysia Howard, vice president of marketing and licensing for the ASPCA. “The generous contributions we’ll receive from A&P through the Preferred Pet Club Program will allow us to do even more life-saving work across the country.”

In addition to making regular donations to the ASPCA and providing discounts to shoppers, A&P is planning to roll out Adopt-A-Pet events in select stores throughout the year to help find homes for abandoned and mistreated animals. Customers can learn more about the program at www.preferred-pet.com.

About A&P

Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 361 stores in eight states and the District of Columbia under the following names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Superfresh and Food Basics.

About the ASPCA

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go to http://www.facebook.com/aspca. To follow the ASPCA on Twitter, go to http://www.twitter.com/aspca.

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