Asda to cut gas prices by up to an additional two pence per liter across the U.K.

LEEDS, England , June 27, 2011 (press release) – Asda sets national price cap at 128.7ppl for unleaded at 132.7ppl for diesel

ASDA today (27th June) has given drivers another welcome boost by passing on a further drop in fuel prices – making this the cheapest fuel in Britain without any gimmicks, tricks or lock-ins.

From tomorrow morning (Tuesday 28th June), Asda will cut prices by up to an additional two pence per litre across the UK, meaning drivers filling up at Asda will not pay more than its new cap at 128.7 pence per litre for unleaded and 132.7 pence per litre for diesel at any of its 187 filling stations nationwide.

Andy Peake, Asda’s petrol director said: “Customers shouldn’t have to buy into gimmicks and promotions to benefit from cheaper petrol – no one should have to pay a premium on food to lower the cost of fuel.

“Once again Asda is leading the way in saving drivers money and in only 72 hours, we’ve taken up to 5p/litre off the cost of filling up.”

Although wholesale fuel prices fluctuate day-to-day, and other retailers try and make their prices conditional on head-scratching promotions, Asda’s petrol strategy is simple – it aims to be the first retailer to drop prices and the last to put them up.

And unlike other retailers, which rely on high prices at filling stations with no local competition to fund price drops elsewhere, it sets a maximum national price cap for customers.

That clear policy is what lies behind the AA’s findings that towns with an Asda are likely to have the lowest petrol prices – and means Asda fuel stations has the smallest spread between lowest and highest prices, of any major petrol retailer.

Rival retailers often charge up to 6ppl more for fuel in parts of the country where Asda doesn’t have a petrol forecourt.

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