E-cigarette brand blu Cigs launches viral video contest to find its next commercial, invites consumers to create video featuring blu's starter kit

CHARLOTTE, North Carolina , June 29, 2011 (press release) – Ever wanted to showcase your creative talent, and make money doing it? Now you can, thanks to blu Cigs, the e-cigarette brand delivering superior style and flavor with the freedom to enjoy smoking anywhere. blu has just launched a viral video contest to find its next commercial. Now through July 17th, create your own video featuring blu's popular starter kit, and you could be entered to win $10,000 in cash. All it takes is three easy steps:

* Step 1 - Create: Create a video of any length showcasing blu. Think outside of the box – the more creative your video, the better!
* Step 2 – Submit: Upload your video to YouTube and send the link to viral@blucigs.com with "bluviral" as the first word in the subject line.
* Step 3 – Go viral: Encourage your friends, family members and more to view your video, and spread the word via Facebook and Twitter.

On July 17th, videos with the highest number of views will be entered into the finalist round and posted on viral.blucigs.com, where viewers will be able to vote for their favorite videos. Winners will be announced on August 18th, and the video with the most votes will win the $10,000 cash grand prize. Second and third place winners will receive a $1,000 and $500 gift card respectively, to be used at any Apple or Nike store. All finalists will receive blu's popular starter kit – which offers a high-tech alternative to smoking, mimicking its behavior without the smell, tar, ash, tobacco, or other chemicals associated with traditional cigarettes.

Submissions can be any length, and there is no limit to the number of submissions you can enter. All entries must be received by July 17, 2011 to be eligible. For more information and contest details, visit viral.blucigs.com.

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in Forbes, NY Times, the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

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