L'Oreal to invest US$50M in construction of hair dye factory in Mexico state of San Luis Potosi, making facility its second production site in the country; start-up expected March 2012

LOS ANGELES , June 6, 2011 () – L’Oreal SA intends to invest US$50 million in the construction of a hair dye factory in Mexico’s state of San Luis Potosi, according to the Mexican government’s trade promotion agency, Promexico, Dow Jones reported June 2.

The facility will produce almost 700,000 packages of hair dye per day and will export about 70% of its production to the U.S., according to Promexico.

The France-based cosmetics company plans to employ 400 people at what would be the second facility in Mexico. The new plant will raise the company’s total Mexican work force to 700.

Production is expected to begin March 2012. Promexico said L’Oreal plans to make more investments within the next five years, Dow Jones reported.

The primary source of this article is Dow Jones Newswires, Princeton, New Jersey, on June 2, 2011.

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