Hansen Natural's Q1 net income up to US$55M, from US$32.6M a year ago, as net sales increased 49.7% to US$356.4M

CORONA, California , May 5, 2011 (press release) – First Quarter Net Sales Rise 49.7 Percent to $356.4 Million; Operating Income Rises 74.2 Percent to $88.5 Million

Hansen Natural Corporation (Nasdaq:HANS - News) today reported financial results for the first quarter ended March 31, 2011.

Gross sales for the 2011 first quarter increased 50.6 percent to $407.6 million from $270.6 million in the same period last year. Net sales for the first quarter of 2011 increased 49.7 percent to $356.4 million from $238.1 million in the same period last year. Both gross and net sales for the comparative 2010 first quarter were impacted by advance purchases made by customers in the 2009 fourth quarter, following the Company's announcement of a new marketing contribution program for Monster Energy(R) distributors, as well as to avoid product supply interruptions due to the Company's planned transition to the SAP enterprise resource planning system in January 2010. The Company previously estimated that approximately 4 percent to 6 percent of the fiscal 2009 fourth quarter gross sales were attributable to such advance purchases.

Gross profit as a percentage of net sales was 52.1 percent for the 2011 first quarter, compared with 52.3 percent for the comparable 2010 first quarter.

Operating expenses for the 2011 first quarter increased to $97.1 million from $73.8 million in the same quarter last year, but decreased as a percentage of net sales to 27.2 percent from 31.0 percent in the comparable quarter last year.

Distribution costs as a percentage of net sales were 4.1 percent for the 2011 first quarter, compared with 4.9 percent in the same quarter last year.

Selling expenses as a percentage of net sales increased in the 2011 first quarter to 13.7 percent, compared with 13.0 percent in the same quarter last year.

General and administrative expenses for the 2011 first quarter were $33.6 million, compared with $31.2 million for the corresponding quarter last year. General and administrative expenses as a percentage of net sales, decreased in the 2011 first quarter to 9.4 percent from 13.1 percent in the same quarter a year ago. Stock-based compensation (a non-cash item) was $3.8 million in the first quarter of 2011, compared with $5.0 million in the corresponding quarter last year.

Operating income for the 2011 first quarter increased to $88.5 million from $50.8 million in the 2010 comparable quarter.

The effective tax rate for the 2011 first quarter was 38.0 percent, compared with 37.1 percent in the same quarter last year.

Net income for the 2011 first quarter rose to $55.0 million, or $0.59 per diluted share, from $32.6 million, or $0.35 per diluted share, in the same quarter last year.

Net sales for the Company's DSD segment increased 54.1 percent to $334.7 million for the 2011 first quarter from $217.2 million for the same quarter last year.

Gross sales to customers outside the United States rose to $72.8 million in the 2011 first quarter, compared with $37.8 million in the corresponding quarter in 2010.

Rodney C. Sacks, chairman and chief executive officer, attributed the record revenues to continuing strong demand for Monster Energy(R) drinks against a background of solid growth in the energy drink category. Monster Energy(R) drinks again achieved market share gains in the United States, with sales increasing in excess of category growth. Sacks reported that the Company continued to make good progress on the international front during the quarter. "During the first quarter, we launched our new non-carbonated Monster Rehab(TM) energy drink with electrolytes and additional supplements," Sacks added.

During the 2011 first quarter, the Company repurchased 708,140 of its shares at an average price of $54.88 per share.

Investor Conference Call

The Company will host an investor conference call today, May 5, 2011, at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). The conference call will be open to all interested investors through a live audio Web broadcast via the internet at www.hansens.com. For those who are not able to listen to the live broadcast, the call will be archived for approximately one year on the Web site.

Hansen Natural Corporation

Based in Corona, California, Hansen Natural Corporation markets and distributes Hansen's(R) natural sodas, apple juice and juice blends, fruit juice smoothies, multi-vitamin juices, iced teas, energy drinks, Junior Juice(R) beverages, Blue Sky(R) beverages, Monster Energy(R) energy drinks, Monster Energy(R) Extra Strength Nitrous Technology(TM) energy drinks, Java Monster(TM) non-carbonated coffee + energy drinks, X-Presso Monster(TM) non-carbonated espresso energy drinks, Monster Rehab(TM) non-carbonated rehydration energy drinks, Peace Tea(TM) iced teas, Worx Energy(TM) energy shots, Vidration(TM) brand vitamin enhanced waters, Admiral(TM) iced teas and Hubert's(TM) Lemonades. For more information visit www.hansens.com and www.monsterenergy.com.

Note Regarding Use of Non-GAAP Measures

Gross sales, although used internally by management as an indicator of operating performance, should not be considered as an alternative to net sales, which is determined in accordance with accounting principles generally accepted in the United States of America ("GAAP"), and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies as gross sales has been defined by our internal reporting requirements. However, gross sales are used by management to monitor operating performance including sales performance of particular products, salesperson performance, product growth or declines and our overall performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. Management believes the presentation of gross sales allows a more comprehensive presentation of our operating performance. Gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from customers.

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