PepsiCo, Unilever introducing 100% Natural Lipton Iced Tea line, available in four flavors; products to begin retailing in 20-oz. bottles in April for US$0.99-US$1.59
PURCHASE, New York
April 26, 2011
– Lipton® Iced Tea, a product of the Pepsi Lipton Tea Partnership, today announced the launch of 100% Natural Lipton® Iced Tea, a new line of beverages with a simple, all-natural ingredient list.
New 100% Natural Lipton® Iced Tea will be available, beginning April 2011, in four flavors: long-time fan favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors—Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango.
"We pride ourselves on our innovation and continue to remain at the forefront of meeting consumers' needs," says Mary Barnard, Vice President and General Manager of the Pepsi Lipton Tea Partnership. "In fact, research says that, in 2010, ready-to-drink tea was the fastest growing category in the Liquid Refreshment Beverage market."
As the Natural Food & Beverage category grows and consumers believe that "natural" is a key indicator for health and wellness, iced tea drinkers will find the new 100% Natural Lipton Iced Teas – which are made up of the finest-quality Lipton teas, real sugar and natural flavors – on shelves in 20-ounce bottles.
"We know tea, and our new 100% Natural Lipton Iced Tea line, which includes refreshing new flavors, offers yet another way for people to enjoy tea," says Barnard.
The Diet portfolio will expand also, with new Diet Green Tea with Watermelon joining the beloved Diet Green Tea with Citrus flavor, both free of artificial colors and flavors.
To celebrate the new line, Lipton will treat tea drinkers to summer programming that will allow them to experience music in an unplugged, natural way. "The Natural Side of Music" will include a surprise summer kick-off concert with a major unannounced artist, online videos featuring cuts and conversations with music artists and more. Official details will be announced May 2011, and fans are directed to check out Facebook.com/LiptonIcedTea for breaking announcements and details.
100% Natural Lipton Iced Tea will retail for $.99 to $1.59 and will be widely available in 20-ounce bottles beginning April 2011. Consumers will also learn more about 100% Natural Lipton Iced Tea through a national advertising campaign that will launch in May 2011. The "You Are What You Tea" campaign will introduce an iconic silhouette consisting of water, tea leaves, and sunshine. This new visual will convey the naturally uplifting effect of drinking 100% Natural Lipton Iced Tea.
For more information, go to Facebook.com/LiptonIcedTea or twitter.com/Lipton.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses—Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade—also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America—generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.